Using Twitter for arts and cultural organisations

By Taras Young, Digital Content Manager, Arts Marketing Association
Published 2013

This comprehensive guide covers everything you need to know to get your organisation tweeting – from the basics, through to topics such as tone of voice and the best time to tweet. It also covers a range of tools for managing an institutional Twitter account, as well as scheduling tweets and more.

We aim to update the guide regularly, so if you have any suggestions or comments, please get in touch with the author.

There are about 200m active Twitter users worldwide, 15m of whom are in the UK. Of these, 9m participate in discussion, while 6m are ‘lurkers’ – watching without participating . With a quarter of the population using Twitter, then, it’s not difficult to make the case for cultural organisations to have a presence. This guide will introduce you to the basics of Twitter, give guidance on day-to-day use, and finally provide some more advanced tips and tools.

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