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AMA CultureHive

A free online resource hub for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you. It’s run by the Arts Marketing Association, a diverse team of people passionate about engaging the public in the arts, heritage and culture.

AMA Conference 2025

EDITOR’S PICK

The Diverse-C-Tea Leadership Podcast

Diverse-C-Tea is a warm, candid and often inspiring podcast that explores the many flavours of leadership over a comforting cup of tea. Each episode invites leaders from across the arts, heritage and creative sectors to share honest reflections, bold ideas and personal stories of navigating leadership through the lens of diversity, equity and inclusion.

An Arts Marketing Association podcast with our host Keisha Thompson and invited leaders from across the UK.

 

A yellow teapot floats in mid-air pouring tea into a yellow mug. Includes Arts Marketing Association logo and the words: Diverse-C-Tea

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Discover curated resources designed to keep you up-to-date with current thinking and practice.

Equality, Diversity and Inclusion

A selection of resources, inspired by the AMA event Inclusivity & Audiences Day, that will help you make informed decisions about equality, diversity and inclusion (EDI) in your work and organisation.

Creative People and Places

We’ve brought together a collection of reports, think pieces, toolkits, frameworks and case studies to mark the first 10 years of Creative People and Places.

Marketing and Fundraising

Aimed at small organisations, this collection explores how to super-charge your marketing and fundraising activity with resources inspired by the AMA programme Shared Ambition.

Become an AMA member

Find out what AMA membership can do for you – access to webinars, training courses and jobs.

AMA training and events

Find out about the latest training courses available for you.

Become an AMAculturehive author

Do you have a story or experience you’d like to share?

Share your learning and help the sector thrive.