AMA CultureHive
A free online resource hub for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you. It’s run by the Arts Marketing Association, a diverse team of people passionate about engaging the public in the arts, heritage and culture.
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Artificial Intelligence (AI) AI Policy Workbook – June 2026
Every section updated and expanded and new sections on: Agentic AI and autonomous systems, AI use in funding applications and Key Sector Resources. This policy workbook provides a governance framework and practical guidance for the use of artificial intelligence (AI) in cultural organisations. It aims to ensure responsible, ethical, and effective deployment of AI technologies while preserving our cultural values and mission. It can be used as a starting point for your organisation and then amended to fit your specific context. Produced by the Arts Marketing Association and Target Internet in development with the AI Sector Support Group. Version 2 as at November 2024. Version 3, June 2026.
Future Arts Centres: Creating the Conditions for Change report.
From interest to connection: what 100 portrait sittings taught us about real audience engagement
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Featured collections
Discover curated resources designed to keep you up-to-date with current thinking and practice.
Equality, Diversity and Inclusion
A selection of resources, inspired by the AMA event Inclusivity & Audiences Day, that will help you make informed decisions about equality, diversity and inclusion (EDI) in your work and organisation.
Creative People and Places
We’ve brought together a collection of reports, think pieces, toolkits, frameworks and case studies to mark the first 10 years of Creative People and Places.
Marketing and Fundraising
Aimed at small organisations, this collection explores how to super-charge your marketing and fundraising activity with resources inspired by the AMA programme Shared Ambition.
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Find out what AMA membership can do for you – access to webinars, training courses and jobs.
AMA training and events
Find out about the latest training courses available for you.