AMA CultureHive
A free online resource hub for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you. It’s run by the Arts Marketing Association, a diverse team of people passionate about engaging the public in the arts, heritage and culture.
EDITOR’S PICK
Shaping 2026. What the sector is really talking about and why it matters
Sarah Bagg, founder of ReWork Consulting, brings a unique vantage point to sector challenges, working across attractions, arts venues and heritage sites to reshape their digital and operational strategies. Known for her ability to translate between technology providers and cultural organisations, Sarah offers both strategic clarity and practical wisdom. In this thoughtful analysis drawn from hundreds of conversations across 2025, she identifies ten themes that are quietly reshaping how our sector approaches audiences, technology and human connection in 2026.
Museums and Galleries Benchmark 2026: Top findings
People are talking about
Featured collections
Discover curated resources designed to keep you up-to-date with current thinking and practice.
Equality, Diversity and Inclusion
A selection of resources, inspired by the AMA event Inclusivity & Audiences Day, that will help you make informed decisions about equality, diversity and inclusion (EDI) in your work and organisation.
Creative People and Places
We’ve brought together a collection of reports, think pieces, toolkits, frameworks and case studies to mark the first 10 years of Creative People and Places.
Marketing and Fundraising
Aimed at small organisations, this collection explores how to super-charge your marketing and fundraising activity with resources inspired by the AMA programme Shared Ambition.
Become an AMA member
Find out what AMA membership can do for you – access to webinars, training courses and jobs.
AMA training and events
Find out about the latest training courses available for you.