Engaging Emails
Engaging Emails
By
Matt Ecclestone, Communications Lead, Arts Marketing Association
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Emails are an essential part of our marketing campaigns, but we only have 3 seconds to grab our audience’s attention when they arrive in their inboxes.
This video will share tips and inspiration on how to create an email campaign that will pique interest, be relevant to your audience and be accessible to everyone on your mailing list. It will cover the process of design and layout, content options, tone of voice, and how to evaluate your success.
Matt Ecclestone is Communications & Impact Lead at Arts Marketing Association (AMA) leading on communications including editorial, press & media, and sharing stories from its 4,300+ strong membership community.
Prior to working at the AMA, he was Festival Producer for Norwich Film Festival including leading on marketing and communications during a time where the festival grew from six screenings in 2015 to 43 events in 2018; and is now a British Independent Film Awards and BAFTA qualifying short film festival.
Originally from a fine art background, Matt has worked at galleries including Smiths’ Row in Bury St Edmunds, Outpost in Norwich and NUA Gallery, based at Norwich University of the Arts. He has been a guest lecturer on MA Arts Management at The Royal Welsh College of Music & Drama, worked as a trainer for AMA and has spoken at industry events including MuseumNext's Digital Marketing Summit.
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