AI-generated baby chicken made from orange segments
 

Artificial Intelligence (AI) Collection

Artificial Intelligence (AI) Collection 

A living collection of resources curated to support the use of AI safely, ethically and responsibly

Find out more about Essentials of AI for Marketing

A collection of resources to support AMA’s Essentials of AI for Marketing training. This is a living collection of resources that will continue to evolve with the fast pace of change in this area. The resources have been curated to help you make informed decisions about how you and your organisation use AI safely, ethically and responsibly.

guide-toolkit
Headshot image of Andrew Davis
 

AI trends, news and tools with Andrew Davis. August 2026

research
A mouse driving a racing car wearing a crash helmet with its ears poking out.
Image by Stephane from Pixabay. AI Generated

AI challenge: what will you do with AI in the next two weeks?

research
Paul Blundell Together AMA Conference, 2026
 

What troubles you most about AI at work

guide-toolkit
A hand holding a pen resting on a large sheet of white paper with a wireframe of a website on it.
Courtesy the author

Findability: How to win in AI search

blog
A white robotic figure reading.
Photo by Sou Jest on Unsplash

Artificial Intelligence: Let’s talk connection not just content

blog
A coffee cup with coffee brimming over the sides and splashing into the air
 

Think Piece: AI and the environment – a cup of coffee or a catastrophe?

research
Smiling AMA members sat in a row of theatre seats at conference with their arms raised. Copy underneath the photo reads 'Together We Act: Deep Dive'.
 

Together We Act Deep Dive: AI & Digital Confidence

guide-toolkit
Headshot image of Andrew Davis
 

June 2026: AI trends, news and tools with Andrew Davis

report
Let's Get Real_ AI front cover
 

Report: Let’s Get Real AI

podcast
Digital Culture Podcast with head and shoulders of Monica Thomas
 

Podcast: The impact of AI on website visibility and search with Monica Thomas

guide-toolkit
A mound of clour with two cracked egg yolks in the centre with a large wooden spoon to one side and a rolling pin to the other.
 

From scepticism to action: practical AI recipes for under-resourced cultural teams

podcast
An open laptop on a cluttered table surrounded by mics, lamps, phones and other tech.
AI generated

Podcast corner: AI, marketing and responsible use

blog
Sketches of ideas for the development of Goose
 

Heritage Innovation Diary: co-creating the future of AI and peer-powered marketing support 

blog
A person in a spacesuit walking through a forest
Photo by Rohit Choudhari on Unsplash

AI: how can we stay in the story?

guide-toolkit
a robot arm and human arm reach out to touch
Photo by Cash Macanaya on Unsplash

Responsible AI Practical Toolkit

blog
AI generated imaged spelling 'artificial intelligence' on many rows.
Courtesy the author

AI policy: Cog Design

blog
A garden gnome wearing a sun hat and looking through a large pair of binoculars.
Image by Gundula Vogel from Pixabay

Search Engines and SEO for AI Generative Search

guide-toolkit
Brightly coloured fuzzy felt robot carrying a spanner looking down at an open felt laptop
Generated by AI using https://klingai.com/

AI Tools with Andrew Davis, 2025

guide-toolkit
A circuit board with the letters AI at the centre
Image by T Hansen from Pixabay

Art Fund’s AI policy: why, how and what

guide-toolkit
A small, shiny robot seated on the ground. It's wearing a large headset with wires connecting it to an Apple Mac laptop open on the robot's lap.
Image by Susan Cipriano from Pixabay

Artificial Intelligence (AI) AI Policy Workbook – June 2026

podcast
An illustration of a robot face with the words: Tomorrow Zone
 

Podcast: Tomorrow Zone – Museums and AI

case-study
This image shows a screenshot of a website page for the London Museum. The page is divided into three sections, each featuring different exhibits or collections related to Black history and activism: 1. Left: "Stormzy: A Grime Change-Maker" - Shows an image of a Black man (presumably Stormzy) wearing a cap and speaking or singing. 2. Center: "Neil Kenlock's Photos of 1970s Black London" - Displays a black and white photograph of people marching with signs, including one that reads "BLACK PANTHER MOVEMENT". 3. Bottom: The text "RIGHTS & ACTIVISM" is prominently displayed. The layout suggests these are different exhibits or collections within the museum, all centered around themes of Black history, culture, and civil rights movements. An arrow at the top of the image points to the right, possibly indicating more content in that direction on the actual website.
 

How London Museum’s new website is using AI to power content relationships

guide-toolkit
Benny's giant head with bobble hat peers from behind a Birmingham landmark at a crowd of people.
Benny's Babbies, 2020 Artist: Cold War Steve (Christopher Spencer). Photo by Birmingham Museums Trust, licensed under CC0

Artificial Intelligence: Digital Heritage Leadership Briefing

research
Three people stand outside an imposing white stone building with a sign in gold above the entrance 'Electric Palace'
© Historic England

Heritage Pulse: Spotlight on Artificial Intelligence

guide-toolkit
The letters AI over computer graphics.
 

The 5 best AI tools for content marketing