Cath Hume



Smiling headshot of Cath Hume, a white woman wearing clear framed glasses and a white shirt with flowers on it.

Cath is CEO at the Arts Marketing Association (AMA), Chair of the Family Arts Campaign and a board member of Ensemble Reza.

Formerly Head of Programme at the AMA, Cath has previously worked as a consultant delivering projects for DCMS, MLA and Arts Council England. She has been a visiting lecturer at the University of Surrey, evaluator for Museums at Night, and started her career as the Director of audience development agency, Smart Audiences.

Cath has over 20 years experience training arts professionals and has written audience development strategies for heritage and environment organisations such as Natural England, Surrey County Council and Suffolk Coast & Heaths AONB. Recent projects she has overseen include the development of Goose; an AI powered marketing partner designed with and for the heritage sector.

Cath has an MA in Theatre in Education and holds the CIM Professional Diploma in Marketing.