Paul Blundell

Paul is the Head of Digital Research and Development at the Arts Marketing Association (AMA). With over 30 years’ experience in digital transformation and IT in the membership sector, Paul excels at developing technology that empowers organisations while prioritising ethical practices and fostering positive workplace cultures.

As part of his role at the AMA, Paul works with cultural organisations on responsible and sustainable AI adoption. Drawing on his experience working in theatres and across the arts, digital projects, data science and AI, he has developed a methodology for helping organisations build responsible AI literacy from the ground up. He has trained over 250 arts professionals, runs sector governance roundtables, and delivers AI policy and leadership training. His work focuses on helping teams hold onto good judgement: when to say yes, when the right thing is to say no and how to stand behind decisions.