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Paul Blundell

Paul is the Head of Digital Research and Development at the Arts Marketing Association (AMA). With over 30 years’ experience in digital transformation and IT in the membership sector, Paul excels at developing technology that empowers organisations while prioritising ethical practices and fostering positive workplace cultures. As part of his role at the AMA, Paul works with cultural organisations on responsible and sustainable AI adoption. Drawing on his experience working in theatres and across the arts, digital projects, data science and AI, he has developed a methodology for helping organisations build responsible AI literacy from the ground up. He has trained over 250 arts professionals, runs sector governance roundtables, and delivers AI policy and leadership training. His work focuses on helping teams hold onto good judgement: when to say yes, when the right thing is to say no and how to stand behind decisions.

Resources by Paul Blundell

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Heritage Innovation diary

The Arts Marketing Association (AMA) was one of 35 organisations awarded a Heritage Innovation Fund grant supported by The National Lottery Heritage Fund. Paul Blundell, the AMA’s Head of Digital Research & Development, takes us through key moments in his diary as he explores challenges and pioneering solutions for making the heritage workforce fit for the future.

Guide to getting started with Google Analytics 4

Google Analytics 4 (GA4) is here and we don’t have long to make the switch. This resource is for you if you haven’t made the jump yet. It explains what GA4 is and how it works. We will go into depth to look at how you can setup your own GA4 account, with or without hired help. It includes a handy migration checklist of all the things you may need to think about and gives you some top tips.

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Video: Choosing the right content management system to build your website

In this webinar recording, Paul Blundell explains the role and function of a content management system (CMS). He outlines the pros and cons of Squarespace, Wix and WordPress to help you make an informed decision as to the type of CMS that will help you build a website to meet your organisation’s aims and objectives. It will help you decide how much of your organisation’s website you can build yourself and at what point you might need support from a web developer.

Video: How to expand the functionality of your WordPress website

In this video, Paul Blundell looks at the different types of plugins and extensions that you can add to your WordPress website to help expand its functionality including: custom posts and fields; tagging and content grids; event calendar and bookings; eCommerce and membership; and search.

How to identify audience journeys on your website

Identifying your audience journeys will give you important information to be able to upgrade or build a new website. It will also help with your digital marketing strategy. In this practical guide Paul Blundell takes you through a sequence of steps to build a clear picture of your audiences.