A monthly series on AI trends, news and tools with our guest columnist and digital marketing maestro Andrew Davis. Expect a go-to, monthly roundup to help you stay on top of what’s happening in AI. Dip in to understand the trends that actually matter for work and creativity and simple guides to genuinely useful tools that ... Read more

Paul Blundell, AMA’s Head of Digital Research & Development, put a follow-up question to 180 cultural professionals live at the AMA conference in Leeds, 2026: what will you do with AI in the next two weeks? The five themes that emerged echo the concerns in his companion piece with policy, leadership and personal judgement far ... Read more

Paul Blundell, AMA’s Head of Digital Research & Development and Carol Jones, Editor of AMA Culturehive asked more than 150 cultural professionals ‘What troubles you most about AI at work?’ live at the Arts Marketing Association’s conference in Leeds, 2026. Five concerns stood out and here Paul takes us through them in reverse order of ... Read more

AI search is changing how audiences find organisations like yours. This report by the agency Numiko is a practical guide to responding. It sets out what’s shifting, why it matters for purpose-driven organisations, and the concrete steps that keep you part of the answer.

Paul Blundell, Arts Marketing Association’s Head of Digital Research & Development asks: how do cultural organisations use AI without surrendering the thing that makes art matter? How do we become more resilient, financially stable and connected to our audiences and visitors using AI without becoming more generic? 

A cup of coffee or a catastrophe? Both sides of the AI energy debate are partly right, but are they missing the real picture? AMA’s Head of Digital Research and Development Paul Blundell sets the competing perspectives side by side and asks whether they have identified where the real concern lies.  

A more detailed exploration of the qualitative data from Arts Marketing Association’s Together We Act Research following on from the initial findings. It takes a deep dive into the qualitative data on AI & Digital Confidence – exploring the ethics, risks and opportunities of AI plus a series of one-to-one conversations with AMA members from across the four nations of the UK.

A new monthly series on AI trends, news and tools with our guest columnist and digital marketing maestro Andrew Davis. Expect a go-to, monthly roundup to help you stay on top of what’s happening in AI. Dip in to understand the trends that actually matter for work and creativity and simple guides to genuinely useful tools ... Read more

Free crib sheet for marketers moving from ChatGPT to Claude Cowork. Includes a CLAUDE.md template, Global Instructions, and five paste-ready prompts. A Target Internet Resource.

Like many organisations, Edinburgh’s Festivals have been considering what AI could mean across all aspects of their work. Titled AI and the Festivals the publication brings together leading academics and thinkers to examine how AI is already reshaping artistic creation, audience engagement, labour, trust, and cultural value.     

From April to December 2025 a group of 32 leaders and practitioners from 16 UK cultural organisations came together to experiment, learn and strategise around the use of artificial intelligence (AI) in their work. Let’s Get Real: AI was the twelfth iteration of The Audience Agency’s collaborative action learning and research programme.

In this episode of the Digital Culture Podcast James Akers speaks with Monica Thomas Tech Champion for Search Engine Optimisation about how Search Engine Optimisation (SEO) is evolving in the age of Artificial Intelligence (AI).

Edd Baldry, co-founder of Make Sense Of It, explores why cultural organisations struggle to move from AI scepticism to practical action and how a simple recipe approach can change that. Drawing on twenty years working in and around the charity sector, he identifies the real barrier: it’s not understanding the technology, it’s finding a starting ... Read more

Whether you’re just starting to explore AI or already deep in the weeds, these podcasts offer some of the sharpest thinking on AI and marketing — from practical strategy to the bigger questions, these pods will inform how you think about AI at work.

Publication closures, AI, funding and budget cut are the top concerns for arts sector PRs in 2026.  Communications agency Mobius Industries draws key insights from its annual State of the Arts PR Survey that takes the temperature of arts PR across the UK.

The Arts Marketing Association’s Together We Act initiative has gathered insights from arts and heritage marketers across the UK, revealing how the sector is navigating three critical challenges: communicating in polarised times, adopting AI responsibly, and generating income under financial pressure. This research overview outlines the key findings.

Heritage marketing professionals often work alone or in small teams, with limited resources and no one to collaborate with when challenges arise. Carol Jones explores how Goose, an AI platform co-created with over 50 UK heritage organisations, is transforming this isolation. By combining sector-specific knowledge, peer insights, and AI capabilities, Goose promises to democratise marketing ... Read more

Arts organisations are facing a visibility crisis and an urgent need to build skills for AI deliverability. This includes new ways to counter the reinvention of Search Engine Optimisation. AI search is designed to keep people inside the platform, making it the destination not the gateway.  The Arts Marketing Association‘s Head of Digital Research and ... Read more

There is no single “one-size-fits-all” AI policy. In fact, developing an AI policy is more about people than technology. It should reflect your organisation’s values, how much risk you’re willing to take, and the sector you work in. Arts Council England have created seven guides to help you take a thoughtful and collaborative approach to ... Read more

When is it appropriate to use Generative AI and Large Language Models? What are the ethical dimensions and how can we consider the contributory effects on the climate crisis? Cog Design have been thinking about this a lot and share their current policy. It’s definitely a work in progress says Cog Design’s Director, Michael Smith.