Internal culture and external trust aren’t separate conversations – they’re the same one. In this Think Piece, Arts Marketing Association’s CEO Cath Hume reflects on themes from their 2026 Conference in Leeds, exploring how internal communication and cross-team collaboration shape how audiences trust an organisation. Drawing on speakers from Turner Sims, Revoluton Arts and Tobacco ... Read more

With confidence stretched across the sector, our CEO Cath Hume (Arts Marketing Association) explores what cultural marketers and leaders need from one another and how better dialogue could unlock shared solutions.

In the arts, culture and heritage sectors, we often talk about amplifying voices, of audiences, communities, artists. But how often do we think about our own voices, our reach, our networks? Ticketsolve guide us through what it means to feel professionally connected. Not just visible or known, but amplified. Supported. Heard.

Maximise every income stream with a collaborative approach to audience experience in the arts. This new ebook by Spektrix, Working Together to Increase Revenue, gives expert advice on uniting marketing, box office and fundraising teams to maximise revenue and support data-led strategy.

Discover what co-creation means, how it can help you actively listen to and collaborate with the local community and form new partnerships as well as helpful insight on putting it into practice. Explore the Heart of Glass and Battersea Arts Centre report and three podcasts with artists, producers, and collaborators.

This research gives an overview into consortia models used in the Creative People and Places programme. Witten by Catherine Bunting and Tom Fleming.

Katie Moffat from Substrakt predicts the top five digital trends that will be in focus across 2022: sustainability, accessibility, maximising income, collaboration, digital experiences.

The Audience Agency leadership team shares its experience of the pains and gains of collaboration and partnership working.

The Catalyst Network says now is the time for more inter-team panning and delivery, to look beyond job titles and departments and not forget how organisations work with freelancers.

Arts and culture listings are broken. Can open data help to make them better asks Rob Ashelford, Head of Y Lab  and Ben Proctor, The Satori Lab.

This discovery report by Nesta and The Satori Lab started with a simple question: Can open data help to make arts and cultural listings more efficient whilst reaching new audience?

In the final of three blogs looking behind the scenes at a major project across Dorset, arts marketer, Director of storytelling agency, Storiie and AMA member Laura Mulheron takes us through the final phase of Dorset Moon featuring Luke Jerram’s Museum of the Moon.

In the second of three blogs looking behind the scenes at a major project across Dorset, arts marketer and AMA member Laura Mulhern explores the importance of collaboration and partnerships.

Lucy Jamieson, Head of Programme at the AMA explains how pooling resources, creativity and ideas rather than working in silos can bring about effective change.

Mark Robinson shares some of the key learning from across the Arts Council of England funded Creative People and Places projects in 2016.

This US-based case study looks at the collaborative work of three organizations – Levine Museum of the New South, the Atlanta History Center, and the Birmingham Civil Rights Institute – and their shared innovation project, Latino New South. Latino New South was a project incubated through EmcArts.org’s Innovation Labs for Museums programme. It is an ... Read more

Learn how Sherman Cymru approached local businesses for financial support to enable schools, particularly those  based in disadvantaged areas of the city, to attend their Christmas production.

This case study examines how New Movement Collective, a unified group of new generation choreographers, have taken a highly collaborative approach towards fundraising to turn their work into a reality.

Discover what happened when Netherlands’ leading cultural organisations decide to unite forces and launch an international fundraising scheme as a collective.

This research paper highlights opportunities for collaboration between arts and cultural organisations and public sector commissioners. It provides an overview of the current cultural landscape, examines both the providers and commissioners perspectives and identifies the key areas where their interests match. This report also contains key recommendations and messages for public service providers, commissioners and ... Read more