Kids in Museums guide us through the types of data you could capture about your family visitors to better understand and support them.  It covers why family audience data matters, how to plan and collect it, through visitor surveys, tally counts and audience segmentation, and how to analyse and present the findings, including guidance on ... Read more

Creative studio Buttercrumble worked with Museum Development Midlands to close out its Sense of Place Programme, using creative facilitation and visual notetaking to capture the region’s museum impact. Through a co-produced memory map, practitioners reflected on their communities’ past, present and future, turning intangible themes into something visible and memorable. The session created space for ... Read more

As we navigate an increasingly volatile and uncertain world traditional operating models are becoming increasingly difficult to maintain. This report commissioned by Association of Independent Museums (AIM) and jointly supported by Arts Council England and DCMS helps museums adopt a growth mindset and move from reactive firefighting toward game-changing influence.

What does the landscape of museum and gallery attenders look like in 2026? The first Indigo Share Benchmark for Museums and Galleries draws on almost 6,000 visitor responses to build a picture of what these visitors expect, need and value.

Cornwall Museum and Art Gallery’s transformation shows how meaningful change requires more than new technology. Sarah Bagg, founder of ReWork Consulting, shares lessons on recognising expertise gaps, choosing systems that grow with ambition, and building internal confidence while navigating rebranding, refurbishment and visitor growth.

A downloadable resource developed by Art Fund, in partnership with digital agency Manifesto, to help museum professionals consider the environmental impact of their digital activities. Equally useful if you work outside the museum sector.

Digital strategist Eva Lipárová takes us through ten quick tips for small to mid-sized organisations on how to build user-centric digital products that lead to lasting change. Part of Museums + Tech 2024 – Who is this for and why should they care? 

Dr Oonagh Murphy, Senior Lecturer in Digital Culture at Goldsmith’s University, shares her visionary insights about how Artificial Intelligence is shaping the future of storytelling in museums. A Museum of Truth & Lies podcast hosted by Yasmin Khan. 

London Museum’s new website landed in July 2024 and also marks the launch of their new brand and another important milestone in the  journey towards the opening of their new museum at Smithfield in 2026. Their Head of Digital Innovation, Trish Thomas, takes us through their digital transformation story.

A practical toolkit that supports museums to use emotional branding to grow support and connect in meaningful ways with their visitors. An Art Fund resource.

The UK’s museums are a huge success story. In 2019/20, around 50% of adults in England visited a museum – but there’s still a big opportunity to do more. Could we grow that 50% to 80% nationally?  To explore this opportunity, Art Fund, the charity that connects museums, people and arts, commissioned two major pieces ... Read more

Explore how Jervais Choo, Deputy Director of Organisational Design and Innovation, National Heritage Board, Singapore and his work with digital artists and technologies like AI and VR is changing museum experiences. One of a series of podcasts with museum people by For Arts Sake.

This vital guidance sets out an ethical framework to support museums, galleries, archives and heritage organisations to realise their potential to create trans-inclusive spaces that foster dignity, equity and belonging. Developed by the University of Leicester’s Research Centre for Museums and Galleries (RCMG).

In an ever-changing cultural landscape and at a time where experience is vital, museums are discovering new and innovative ways to approach retail, including taking it beyond their four walls. Jeani Tamakloe, Project Coordinator at The Revels Office, takes us beyond the museum gift shop.

Based on regular consultation with families about what they want to see from museum and heritage sites Jocelyn Murdoch, Content and Communications Manager at Kids in Museums outlines top tips to communicate your offer. First published on the Cultural Content newsletter of digital specialists One Further.

Commissioned by Art Fund and the Association of Independent Museums (AIM) this report identifies how emotions can drive public support for museums. It includes practical recommendations on creating a case for support and campaigns that resonate emotionally with the public.

A summary of the Association of Independent Museums (AIM) survey of its members on the impact of the cost of living crisis.

Kids in Museums outline how you can create a generous and welcoming offer for all families, children and young people in the face of the rising cost of living. Aimed at those working in the museum sector but lots of advice that applies to many venues.

A review of the barriers museums face in their digital work – from content production to building new websites, from setting up interactives to fundraising online. An Art Fund report with the Museums Association, One Further and Cultural Associates, Oxford.

With hundreds of people and literally millions of objects, grappling with all the potential stories National Museums Scotland has to explore is no small task. How do they harness the raging content river’s power instead of being at its mercy? And how do they produce content that matters? Russell Dornan tells us how.