Community engagement supports museums to develop relationships with audiences, generate visitors, become more relevant, build trust with local people, and give audiences a sense of ownership over a museum and its collections. Art Fund’s Community Engagement toolkit is designed to help you plan, deliver and evaluate community engagement work in museums.

In this toolkit, thrive, NI’s audience development agency, looks at how to evaluate loyalty, gather data on your audience’s loyalty and rate your own loyalty score.

A step-by-step toolkit written by Lauren Benetua, Nina Simon and Stacie Marie Garcia. Published by Santa Cruz Museum of Art and History.