A monthly series on AI trends, news and tools with our guest columnist and digital marketing maestro Andrew Davis. Expect a go-to, monthly roundup to help you stay on top of what’s happening in AI. Dip in to understand the trends that actually matter for work and creativity and simple guides to genuinely useful tools that ... Read more

A new monthly series on AI trends, news and tools with our guest columnist and digital marketing maestro Andrew Davis. Expect a go-to, monthly roundup to help you stay on top of what’s happening in AI. Dip in to understand the trends that actually matter for work and creativity and simple guides to genuinely useful tools ... Read more

What does the landscape of museum and gallery attenders look like in 2026? The first Indigo Share Benchmark for Museums and Galleries draws on almost 6,000 visitor responses to build a picture of what these visitors expect, need and value.

Publication closures, AI, funding and budget cut are the top concerns for arts sector PRs in 2026.  Communications agency Mobius Industries draws key insights from its annual State of the Arts PR Survey that takes the temperature of arts PR across the UK.

Marketing consultant Christina Lister identifies five critical audience trends reshaping arts and heritage marketing in 2026. Drawing on extensive sector research and frontline experience, she explores how audiences are booking, engaging, and making decisions differently – and what marketers must do to adapt and thrive.

Sarah Bagg, founder of ReWork Consulting, brings a unique vantage point to sector challenges, working across attractions, arts venues and heritage sites to reshape their digital and operational strategies. Known for her ability to translate between technology providers and cultural organisations, Sarah offers both strategic clarity and practical wisdom. In this thoughtful analysis drawn from ... Read more

Cultural strategies are important elements in how local authorities engage with and support the role of culture and make connections with social, economic, environmental and health and wellbeing outcomes. This report looks at how cultural strategy documents are created, updated and shared and suggests changes in the practice of commissioning and creating cultural strategies. A ... Read more

We’ve brought together an eclectic mix of our favourite marketing podcasts full of predictions of what’s in store for 2025. And to help with navigating the potential overwhelm of everything that’s being thrown our way we’ve added some go-to pods on health and wellbeing too.

Oliver Mantell, Director of Evidence & Insight, The Audience Agency takes us through some new and exclusive insights on audience trends and the digital habits of different audience groups. Insight from The Audience Agency’s Cultural Participation Monitor.  

Well, making a prediction isn’t about getting it right or wrong it’s simply about evoking some thought and conversation. With that in mind we’ve pulled together some of our favourite podcast episodes full of  predictions of the marketing trends in store for 2024.

Written by marketing and audience development consultant Christina Lister, this insightful article explores key trends that will affect arts marketing in 2024 and beyond. Lister draws on her extensive experience in the sector to offer practical advice and advocacy to help arts marketers navigate an evolving landscape of audiences, platforms, values, and more.

The Arts Marketing Association (AMA) was one of 35 organisations awarded a Heritage Innovation Fund grant supported by The National Lottery Heritage Fund. Paul Blundell, the AMA’s Head of Digital Research & Development, takes us through key moments in his diary as he explores challenges and pioneering solutions for making the heritage workforce fit for the future.  ... Read more

Steven Franklin, Social Media Manager, National Archives talks us through his predictions for social media content form and platforms for 2023. First published on the Cultural Content newsletter of digital specialists One Further

One of the main reasons a digital marketing strategy can help creative and cultural organisations and individuals is that simply having a strategy will increase your level of success, in whatever it is you set out to achieve. Ollie Couling, Tech Champion at Arts Council England’s Digital Culture Network explains why and how.

The Insights Alliance (Baker Richards, Indigo and One Further) look back on 18 months of data gathered directly from cultural audiences – the fluctuations in confidence levels, the key dividing issues and the lessons we’ve learnt along the way.

Hannah Mason, Head of  Social Entrepreneur Support, Creative United talks to Professor of Brand Strategy and Culture, Jonathan Wilson about brand, Black Lives Matter, cancel culture and predictions for the future. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.

In the first of a series of blogs on data, Katie Cagney, Database & Research Manager at Tyne and Wear Archives and Museums, TWAM covers graph dos and don’ts, some handy free insight tools, and discuss ways in which we as a sector could dig deeper into data, starting with data visualisation.

The sixth edition of Now, New and Next from Arts Fundraising & Philanthropy focuses on the future of fundraising, marketing and audience strategies. A range of expert voices offer their insight and expertise across some of the key fundraising and philanthropy topics of the moment.

A webinar by Cuseum as part of their Membership Mondays series. What will membership look like in 2021? From navigating digital priorities, recapturing lapsed members from COVID-19, devoting new resources towards diversity & inclusion, finding an equilibrium between virtual and in-person engagement, to implementing new membership models, membership departments are working hard to create roadmaps ... Read more

One of three, 5-minute screencasts for AMA Digital Marketing Day 2018.