Whether you’re thinking about evaluation, research or facilitation, incorporating creative methods can bring new voices and new perspectives into the room. In this How-to guide, facilitator, evaluator and socially-engaged artist, Holly Sandiford, shares more about why building creative methods into your practice can help to uncover richer data and insight, drawing upon her experience facilitating ... Read more

During the COVID-19 pandemic, festivals faced a major challenge: how could they create meaningful shared experiences when people could no longer gather? Moving online was often described as a practical response to restrictions. However, research with Scottish festivals suggests that something more significant was happening. Organisers and communities found new ways to share knowledge, create ... Read more

Future Arts Centres co-directors Annabel Turpin and Gavin Barlow introduce the Future Arts Centres model of change, a framework built from over 200 significant change stories gathered across the network. Rather than measuring impact through attendance or economic contribution, the model shows how arts centres create the conditions (welcome, safety, relationships, consistency) through which people ... Read more

In the third of her series for CultureHive, Sarah Bagg of ReWork Consulting turns to leadership, exploring what changes when we move from doing the job well to helping others do it well. She reflects on the leaders who shaped her, why trust builds more confidence than close supervision, and how supporting someone is different ... Read more

Sarah Bagg of ReWork Consulting reflects on how fear shows up at work, from speaking up in meetings to stepping into leadership positions or facing imposter syndrome. Using a simple ‘comfort, learning and panic’ model she argues that understanding fear matters more than trying to overcome it and offers questions to help tell genuine risk ... Read more

Buttercrumble‘s founders, Chloe and Abigail sketched more than 100 bespoke portraits at the Arts Marketing Association Conference, Leeds, 2026. And Community Manager Dr Alex Gapud, a trained anthropologist, was watching closely. In this piece he unpacks what he observed: novelty draws people in but it’s genuine attention and connection that makes them stay.

A monthly series on AI trends, news and tools with our guest columnist and digital marketing maestro Andrew Davis. Expect a go-to, monthly roundup to help you stay on top of what’s happening in AI. Dip in to understand the trends that actually matter for work and creativity and simple guides to genuinely useful tools that ... Read more

Internal culture and external trust aren’t separate conversations – they’re the same one. In this Think Piece, Arts Marketing Association’s CEO Cath Hume reflects on themes from their 2026 Conference in Leeds, exploring how internal communication and cross-team collaboration shape how audiences trust an organisation. Drawing on speakers from Turner Sims, Revoluton Arts and Tobacco ... Read more

However new or experienced we are, imposter syndrome affects many of us, creating cracks in our self-confidence and stopping us move forward. Melissa Marney helps us navigate the doubt and challenge the negative stories we tell ourselves.

Kids in Museums guide us through the types of data you could capture about your family visitors to better understand and support them.  It covers why family audience data matters, how to plan and collect it, through visitor surveys, tally counts and audience segmentation, and how to analyse and present the findings, including guidance on ... Read more