Inclusion
Making everybody count
This collection features many of our resources designed to build your knowledge of current research on keeping inclusion – in its broadest sense – at the heart of your work.
You will find practical guides, case studies and videos offering a range of perspectives on how working inclusively can enhance your organisation.
Audience Diversity Academy
Future Arts Centres: Creating the Conditions for Change report.
Future Arts Centres co-directors Annabel Turpin and Gavin Barlow introduce the Future Arts Centres model of change, a framework built from over 200 significant change stories gathered across the network. Rather than measuring impact through attendance or economic contribution, the model shows how arts centres create the conditions (welcome, safety, relationships, consistency) through which people … Read more
Supporting, leading and letting go: the transition from expert to leader
In the third of her series for CultureHive, Sarah Bagg of ReWork Consulting turns to leadership, exploring what changes when we move from doing the job well to helping others do it well. She reflects on the leaders who shaped her, why trust builds more confidence than close supervision, and how supporting someone is different … Read more
Understanding fear and what to do with it
Sarah Bagg of ReWork Consulting reflects on how fear shows up at work, from speaking up in meetings to stepping into leadership positions or facing imposter syndrome. Using a simple ‘comfort, learning and panic’ model she argues that understanding fear matters more than trying to overcome it and offers questions to help tell genuine risk … Read more
From interest to connection: what 100 portrait sittings taught us about real audience engagement
Buttercrumble‘s founders, Chloe and Abigail sketched more than 100 bespoke portraits at the Arts Marketing Association Conference, Leeds, 2026. And Community Manager Dr Alex Gapud, a trained anthropologist, was watching closely. In this piece he unpacks what he observed: novelty draws people in but it’s genuine attention and connection that makes them stay.
AI trends, news and tools with Andrew Davis. August 2026
A monthly series on AI trends, news and tools with our guest columnist and digital marketing maestro Andrew Davis. Expect a go-to, monthly roundup to help you stay on top of what’s happening in AI. Dip in to understand the trends that actually matter for work and creativity and simple guides to genuinely useful tools that … Read more
Think piece: how internal communications can shape audience trust
Internal culture and external trust aren’t separate conversations – they’re the same one. In this Think Piece, Arts Marketing Association’s CEO Cath Hume reflects on themes from their 2026 Conference in Leeds, exploring how internal communication and cross-team collaboration shape how audiences trust an organisation. Drawing on speakers from Turner Sims, Revoluton Arts and Tobacco … Read more
Imposter syndrome: practical ways to build confidence and move forward.
However new or experienced we are, imposter syndrome affects many of us, creating cracks in our self-confidence and stopping us move forward. Melissa Marney helps us navigate the doubt and challenge the negative stories we tell ourselves.
Capturing family audience data
Kids in Museums guide us through the types of data you could capture about your family visitors to better understand and support them. It covers why family audience data matters, how to plan and collect it, through visitor surveys, tally counts and audience segmentation, and how to analyse and present the findings, including guidance on … Read more
AI challenge: what will you do with AI in the next two weeks?
Paul Blundell, AMA’s Head of Digital Research & Development, put a follow-up question to 180 cultural professionals live at the AMA conference in Leeds, 2026: what will you do with AI in the next two weeks? The five themes that emerged echo the concerns in his companion piece with policy, leadership and personal judgement far … Read more
The 2026 Spektrix Email Benchmark Report: drive deeper audience relationships
How does your email marketing compare to the rest of the arts and culture sector? Spektrix‘s 2026 Email Benchmark Report, produced with Capacity, analyses over one billion email sends from arts, culture, and in-person experience organisations worldwide. Inside you’ll find global and country-level benchmarks, sector comparisons, and practical recommendations for improving open, click, and bounce … Read more
The Audience Diversity Academy is an initiative which helps drive organisational change. It addresses a key sector challenge — building new and diverse audiences from the whole of society. We use the word diversity in its broadest sense.
The entire programme takes place online. Fellows are encouraged to work in an agile way and experiment with ways of engaging new and diverse audiences by delivering work-based experiments with the support of international Mentors. They also get time to share their experiences, learn from peers and take part in online workshops.
Our Fellows represent arts, culture and heritage organisations across England. We also offer Joint Fellowships for two people from the same organisation to take part.
Guides
Future Arts Centres: Creating the Conditions for Change report.
Future Arts Centres co-directors Annabel Turpin and Gavin Barlow introduce the Future Arts Centres model of change, a framework built from over 200 significant change stories gathered across the network. Rather than measuring impact through attendance or economic contribution, the model shows how arts centres create the conditions (welcome, safety, relationships, consistency) through which people … Read more
Supporting, leading and letting go: the transition from expert to leader
In the third of her series for CultureHive, Sarah Bagg of ReWork Consulting turns to leadership, exploring what changes when we move from doing the job well to helping others do it well. She reflects on the leaders who shaped her, why trust builds more confidence than close supervision, and how supporting someone is different … Read more
Understanding fear and what to do with it
Sarah Bagg of ReWork Consulting reflects on how fear shows up at work, from speaking up in meetings to stepping into leadership positions or facing imposter syndrome. Using a simple ‘comfort, learning and panic’ model she argues that understanding fear matters more than trying to overcome it and offers questions to help tell genuine risk … Read more
From interest to connection: what 100 portrait sittings taught us about real audience engagement
Buttercrumble‘s founders, Chloe and Abigail sketched more than 100 bespoke portraits at the Arts Marketing Association Conference, Leeds, 2026. And Community Manager Dr Alex Gapud, a trained anthropologist, was watching closely. In this piece he unpacks what he observed: novelty draws people in but it’s genuine attention and connection that makes them stay.
AI trends, news and tools with Andrew Davis. August 2026
A monthly series on AI trends, news and tools with our guest columnist and digital marketing maestro Andrew Davis. Expect a go-to, monthly roundup to help you stay on top of what’s happening in AI. Dip in to understand the trends that actually matter for work and creativity and simple guides to genuinely useful tools that … Read more
Think piece: how internal communications can shape audience trust
Internal culture and external trust aren’t separate conversations – they’re the same one. In this Think Piece, Arts Marketing Association’s CEO Cath Hume reflects on themes from their 2026 Conference in Leeds, exploring how internal communication and cross-team collaboration shape how audiences trust an organisation. Drawing on speakers from Turner Sims, Revoluton Arts and Tobacco … Read more
Imposter syndrome: practical ways to build confidence and move forward.
However new or experienced we are, imposter syndrome affects many of us, creating cracks in our self-confidence and stopping us move forward. Melissa Marney helps us navigate the doubt and challenge the negative stories we tell ourselves.
Capturing family audience data
Kids in Museums guide us through the types of data you could capture about your family visitors to better understand and support them. It covers why family audience data matters, how to plan and collect it, through visitor surveys, tally counts and audience segmentation, and how to analyse and present the findings, including guidance on … Read more
AI challenge: what will you do with AI in the next two weeks?
Paul Blundell, AMA’s Head of Digital Research & Development, put a follow-up question to 180 cultural professionals live at the AMA conference in Leeds, 2026: what will you do with AI in the next two weeks? The five themes that emerged echo the concerns in his companion piece with policy, leadership and personal judgement far … Read more
The 2026 Spektrix Email Benchmark Report: drive deeper audience relationships
How does your email marketing compare to the rest of the arts and culture sector? Spektrix‘s 2026 Email Benchmark Report, produced with Capacity, analyses over one billion email sends from arts, culture, and in-person experience organisations worldwide. Inside you’ll find global and country-level benchmarks, sector comparisons, and practical recommendations for improving open, click, and bounce … Read more
Video
Future Arts Centres: Creating the Conditions for Change report.
Future Arts Centres co-directors Annabel Turpin and Gavin Barlow introduce the Future Arts Centres model of change, a framework built from over 200 significant change stories gathered across the network. Rather than measuring impact through attendance or economic contribution, the model shows how arts centres create the conditions (welcome, safety, relationships, consistency) through which people … Read more
Supporting, leading and letting go: the transition from expert to leader
In the third of her series for CultureHive, Sarah Bagg of ReWork Consulting turns to leadership, exploring what changes when we move from doing the job well to helping others do it well. She reflects on the leaders who shaped her, why trust builds more confidence than close supervision, and how supporting someone is different … Read more
Understanding fear and what to do with it
Sarah Bagg of ReWork Consulting reflects on how fear shows up at work, from speaking up in meetings to stepping into leadership positions or facing imposter syndrome. Using a simple ‘comfort, learning and panic’ model she argues that understanding fear matters more than trying to overcome it and offers questions to help tell genuine risk … Read more
From interest to connection: what 100 portrait sittings taught us about real audience engagement
Buttercrumble‘s founders, Chloe and Abigail sketched more than 100 bespoke portraits at the Arts Marketing Association Conference, Leeds, 2026. And Community Manager Dr Alex Gapud, a trained anthropologist, was watching closely. In this piece he unpacks what he observed: novelty draws people in but it’s genuine attention and connection that makes them stay.
AI trends, news and tools with Andrew Davis. August 2026
A monthly series on AI trends, news and tools with our guest columnist and digital marketing maestro Andrew Davis. Expect a go-to, monthly roundup to help you stay on top of what’s happening in AI. Dip in to understand the trends that actually matter for work and creativity and simple guides to genuinely useful tools that … Read more
Think piece: how internal communications can shape audience trust
Internal culture and external trust aren’t separate conversations – they’re the same one. In this Think Piece, Arts Marketing Association’s CEO Cath Hume reflects on themes from their 2026 Conference in Leeds, exploring how internal communication and cross-team collaboration shape how audiences trust an organisation. Drawing on speakers from Turner Sims, Revoluton Arts and Tobacco … Read more
Imposter syndrome: practical ways to build confidence and move forward.
However new or experienced we are, imposter syndrome affects many of us, creating cracks in our self-confidence and stopping us move forward. Melissa Marney helps us navigate the doubt and challenge the negative stories we tell ourselves.
Capturing family audience data
Kids in Museums guide us through the types of data you could capture about your family visitors to better understand and support them. It covers why family audience data matters, how to plan and collect it, through visitor surveys, tally counts and audience segmentation, and how to analyse and present the findings, including guidance on … Read more
AI challenge: what will you do with AI in the next two weeks?
Paul Blundell, AMA’s Head of Digital Research & Development, put a follow-up question to 180 cultural professionals live at the AMA conference in Leeds, 2026: what will you do with AI in the next two weeks? The five themes that emerged echo the concerns in his companion piece with policy, leadership and personal judgement far … Read more
The 2026 Spektrix Email Benchmark Report: drive deeper audience relationships
How does your email marketing compare to the rest of the arts and culture sector? Spektrix‘s 2026 Email Benchmark Report, produced with Capacity, analyses over one billion email sends from arts, culture, and in-person experience organisations worldwide. Inside you’ll find global and country-level benchmarks, sector comparisons, and practical recommendations for improving open, click, and bounce … Read more
Case studies and articles
Future Arts Centres: Creating the Conditions for Change report.
Future Arts Centres co-directors Annabel Turpin and Gavin Barlow introduce the Future Arts Centres model of change, a framework built from over 200 significant change stories gathered across the network. Rather than measuring impact through attendance or economic contribution, the model shows how arts centres create the conditions (welcome, safety, relationships, consistency) through which people … Read more
Supporting, leading and letting go: the transition from expert to leader
In the third of her series for CultureHive, Sarah Bagg of ReWork Consulting turns to leadership, exploring what changes when we move from doing the job well to helping others do it well. She reflects on the leaders who shaped her, why trust builds more confidence than close supervision, and how supporting someone is different … Read more
Understanding fear and what to do with it
Sarah Bagg of ReWork Consulting reflects on how fear shows up at work, from speaking up in meetings to stepping into leadership positions or facing imposter syndrome. Using a simple ‘comfort, learning and panic’ model she argues that understanding fear matters more than trying to overcome it and offers questions to help tell genuine risk … Read more
From interest to connection: what 100 portrait sittings taught us about real audience engagement
Buttercrumble‘s founders, Chloe and Abigail sketched more than 100 bespoke portraits at the Arts Marketing Association Conference, Leeds, 2026. And Community Manager Dr Alex Gapud, a trained anthropologist, was watching closely. In this piece he unpacks what he observed: novelty draws people in but it’s genuine attention and connection that makes them stay.
AI trends, news and tools with Andrew Davis. August 2026
A monthly series on AI trends, news and tools with our guest columnist and digital marketing maestro Andrew Davis. Expect a go-to, monthly roundup to help you stay on top of what’s happening in AI. Dip in to understand the trends that actually matter for work and creativity and simple guides to genuinely useful tools that … Read more
Think piece: how internal communications can shape audience trust
Internal culture and external trust aren’t separate conversations – they’re the same one. In this Think Piece, Arts Marketing Association’s CEO Cath Hume reflects on themes from their 2026 Conference in Leeds, exploring how internal communication and cross-team collaboration shape how audiences trust an organisation. Drawing on speakers from Turner Sims, Revoluton Arts and Tobacco … Read more
Imposter syndrome: practical ways to build confidence and move forward.
However new or experienced we are, imposter syndrome affects many of us, creating cracks in our self-confidence and stopping us move forward. Melissa Marney helps us navigate the doubt and challenge the negative stories we tell ourselves.
Capturing family audience data
Kids in Museums guide us through the types of data you could capture about your family visitors to better understand and support them. It covers why family audience data matters, how to plan and collect it, through visitor surveys, tally counts and audience segmentation, and how to analyse and present the findings, including guidance on … Read more
AI challenge: what will you do with AI in the next two weeks?
Paul Blundell, AMA’s Head of Digital Research & Development, put a follow-up question to 180 cultural professionals live at the AMA conference in Leeds, 2026: what will you do with AI in the next two weeks? The five themes that emerged echo the concerns in his companion piece with policy, leadership and personal judgement far … Read more
The 2026 Spektrix Email Benchmark Report: drive deeper audience relationships
How does your email marketing compare to the rest of the arts and culture sector? Spektrix‘s 2026 Email Benchmark Report, produced with Capacity, analyses over one billion email sends from arts, culture, and in-person experience organisations worldwide. Inside you’ll find global and country-level benchmarks, sector comparisons, and practical recommendations for improving open, click, and bounce … Read more
Research
Future Arts Centres: Creating the Conditions for Change report.
Future Arts Centres co-directors Annabel Turpin and Gavin Barlow introduce the Future Arts Centres model of change, a framework built from over 200 significant change stories gathered across the network. Rather than measuring impact through attendance or economic contribution, the model shows how arts centres create the conditions (welcome, safety, relationships, consistency) through which people … Read more
Supporting, leading and letting go: the transition from expert to leader
In the third of her series for CultureHive, Sarah Bagg of ReWork Consulting turns to leadership, exploring what changes when we move from doing the job well to helping others do it well. She reflects on the leaders who shaped her, why trust builds more confidence than close supervision, and how supporting someone is different … Read more
Understanding fear and what to do with it
Sarah Bagg of ReWork Consulting reflects on how fear shows up at work, from speaking up in meetings to stepping into leadership positions or facing imposter syndrome. Using a simple ‘comfort, learning and panic’ model she argues that understanding fear matters more than trying to overcome it and offers questions to help tell genuine risk … Read more
From interest to connection: what 100 portrait sittings taught us about real audience engagement
Buttercrumble‘s founders, Chloe and Abigail sketched more than 100 bespoke portraits at the Arts Marketing Association Conference, Leeds, 2026. And Community Manager Dr Alex Gapud, a trained anthropologist, was watching closely. In this piece he unpacks what he observed: novelty draws people in but it’s genuine attention and connection that makes them stay.
AI trends, news and tools with Andrew Davis. August 2026
A monthly series on AI trends, news and tools with our guest columnist and digital marketing maestro Andrew Davis. Expect a go-to, monthly roundup to help you stay on top of what’s happening in AI. Dip in to understand the trends that actually matter for work and creativity and simple guides to genuinely useful tools that … Read more
Think piece: how internal communications can shape audience trust
Internal culture and external trust aren’t separate conversations – they’re the same one. In this Think Piece, Arts Marketing Association’s CEO Cath Hume reflects on themes from their 2026 Conference in Leeds, exploring how internal communication and cross-team collaboration shape how audiences trust an organisation. Drawing on speakers from Turner Sims, Revoluton Arts and Tobacco … Read more
Imposter syndrome: practical ways to build confidence and move forward.
However new or experienced we are, imposter syndrome affects many of us, creating cracks in our self-confidence and stopping us move forward. Melissa Marney helps us navigate the doubt and challenge the negative stories we tell ourselves.
Capturing family audience data
Kids in Museums guide us through the types of data you could capture about your family visitors to better understand and support them. It covers why family audience data matters, how to plan and collect it, through visitor surveys, tally counts and audience segmentation, and how to analyse and present the findings, including guidance on … Read more
AI challenge: what will you do with AI in the next two weeks?
Paul Blundell, AMA’s Head of Digital Research & Development, put a follow-up question to 180 cultural professionals live at the AMA conference in Leeds, 2026: what will you do with AI in the next two weeks? The five themes that emerged echo the concerns in his companion piece with policy, leadership and personal judgement far … Read more
The 2026 Spektrix Email Benchmark Report: drive deeper audience relationships
How does your email marketing compare to the rest of the arts and culture sector? Spektrix‘s 2026 Email Benchmark Report, produced with Capacity, analyses over one billion email sends from arts, culture, and in-person experience organisations worldwide. Inside you’ll find global and country-level benchmarks, sector comparisons, and practical recommendations for improving open, click, and bounce … Read more