Resources tagged with

Segmentation

Segmentation Issue 37 / January 2010 Download this issue of JAM and find out how marketing segmentation has changed over the last ten years. Inside you will find: a rough guide to the segmentation toolkit by Heather Maitland (page 4); Katy Raines makes segmentation seem easy on page 6 and presents a new segmentation project ... Read more

Engaging your public

Engaging your public Issue 30 / June 2008 This issue of JAM explores the relationship between the public and the arts and our role as arts marketers and audience development professionals in bringing the arts and public together. Diane Ragsdale encourages us to embrace change and suggests how we might reach a wider audience (page ... Read more

New ways of thinking

New Ways of Thinking Issue 59 / July 2015 What’s new? As Jacqueline Haxton steps into Helen Bolt’s editorial shoes, it seems fitting that this issue takes a look at new ways of thinking in engaging with audiences. We begin with Lisa Baxter’s introductory overview to the collaborative and creative approach of design thinking. Mollie ... Read more

Digital Marketing Strategy

Digital Marketing Strategy In this five-part training video, Vicki Allpress Hill explains the process of digital marketing planning using a clear framework that will help you develop a systematic plan of action to achieve your digital marketing goals. Who is it for? Anyone responsible for digital marketing communications and projects who wants to learn how to ... Read more