Everything has changed, but what role does digital streaming have in the future?
What role does digital streaming have in the future asks Sharon Chou, South Bank Centre as part of her Fellowship at the Audience Diversity Academy
Resources tagged with
Analyse and Improve your Email Marketing Strategy
Freya Ruane, Marketing Coordinator at HDK Associates shares some suggestions and tips on how you can assess and improve your current email marketing campaigns. In the mass of marketing emails people receive on a daily basis, it’s important to ensure that your emails are the ones that reach out and engage audiences.
Digital Culture Compass
The Digital Culture Compass helps cultural organisations approach, assess and improve their digital activities. The Digital Culture Compass was commissioned by Arts Council England and the National Lottery Heritage Fund as part of the UK Government’s Culture is Digital initiative.
DIY infographics
DIY infographics Using infographics can be a great way of communicating complicated information in a quick and visually accessible way. But if you have a limited budget how can you create your own infographics in-house? This review looks at the pros and cons of the three most popular ‘free’ infographic tools based on the AMA's ... Read more
Connecting with the media
Connecting with the media Insights and tips on how arts marketers and cultural organisations can foster good relations with the press. Learn how to spot opportunities for great PR, develop relationships with journalists rather than just firing out press releases, and connect with the media in a meaningful and strategic way. Create publicity campaigns that ... Read more
Copyright© and the Press — what you need to know
Copyright © and the Press — what you need to know Getting press coverage is an achievement that you want to celebrate and share. However, copying or linking to a press article in an email, blog, on social media or other marketing channels — even if the article is about your organisation — could infringe ... Read more
Managing PR in a 24-hour news society
Managing PR in a 24-hour news society How can cultural organisations manage their public relations in an ‘always-on’ society where the news is constantly being updated? This transcript of a panel discussion explores how to be one step ahead of the media, how to make sure your marketing campaigns are picked up by the press ... Read more
Press launch with a difference
Press launch with a difference In early 2013, with only the name of the show and its transatlantic success fanning the flames of its continued popularity, the Scottish date for WICKED at the King’s Theatre was launched. This article was first published in JAM (issue 52 / January 2013). Article snippet The resulting PR launch ... Read more
Content production for press and PR
Content production for press and PR In our fast-changing media landscape the notion of us as ‘content producers’ becomes ever-more pertinent. In such an environment, what is the role of the PR/press practitioner? Roberta Doyle considers the changing role of press and PR. This article was first published in JAM (issue 52 / October 2013). Article snippet The ... Read more