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Pitching the national press from the regions

Pitching the national press from the regions Arts organisations located outside of London struggle to get their fair share of national press. In this article Catharine Braithwaite explains how — with the right approach and some good planning — culture in the regions can still make the national pages. This article was first published in ... Read more

Top ten press tips

Top ten press tips In early 2011, the AMA brought together press and PR professionals from the cultural sector for PR and the Changing Media — a summit on the changing role of press and PR in the arts. This article aims to summarise the day in ten points and was first published in JAM ... Read more

Why a picture is worth a thousand words

Why a picture is worth a thousand words Editors like strong, eye-catching images that work well in either print or online format. This article looks at the importance of photography. Good images that attract all-important attention require thought, creativity and a keen eye.  This article was first published in JAM (issue 41 / January 2011). ... Read more

How to avoid journalists hitting the delete button

How to avoid journalists hitting the delete button Better press coverage in ten steps. This article was first published in JAM (issue 25 / April 2007). Article snippet 1. Get to know your local journalists Speak to your local media. Find out who your local contacts are and which areas they specialise in. Make an ... Read more

Thinking like a blogger

Thinking like a blogger – using social media tools to generate content quickly Christian Payne talks about how ‘citizen journalism’ and social media are changing the shape of press coverage. Learn how to think like a blogger. Get the inside track on making social media tools such as Twitter work for you, while having fun ... Read more

Online PR — a strategic approach

Online PR — a strategic approach Rebecca Storey from Corner Shop PR talked to AMA conference 2013 delegates through: identifying the difference between traditional and online PR; how to identify key online targets for individual campaigns; and how to plan and report on an online PR campaign. (This article was first in the conference report ... Read more

What do arts correspondents want?

What do arts correspondents want? Roberta Doyle meets a leading arts correspondent for coffee to find out what journalists want from arts and cultural organisations. This article was first published in JAM (issue 25 / April 2007). Article snippet Let’s get back to basics Journalists want information – that’s their currency. And when they have ... Read more

Should your organisation have a membership scheme?

Should your organisation have a membership scheme? Would a membership scheme work for your organisation? In this article, Heather Maitland looks at research and current thinking on membership and friends schemes and suggests a three-step process from Katy Raines to assess the suitability. This article was first published in JAM (issue 42 / April 2011). ... Read more

Winning over your local press

Winning over your local press Katie Dulake reports on the Arnolfini's battle to win over the local press. This article was first published in JAM (issue 25 / April 2007). Article snippet Between September 2003 and 2005, Arnolfini was closed for  major refurbishment to improve accessibility and visitor facilities and to increase the quality and ... Read more