Membership

Develop your marketing expertise, connect with audiences and thrive in your work

CultureHive is run by the Arts Marketing Association (AMA) – the UK’s only membership organisation dedicated to supporting and advocating for the marketing community in arts, culture and heritage.

Join the Arts Marketing Association and enjoy:

Comprehensive On Demand library to learn at your own pace
20 free annual webinars delivering cutting-edge insights and practical skills live
Discounts on flagship in-person events like our Annual Conference and Digital Marketing Day
Access to networking events for each area, art form or career level
Discounts on our online courses such as Essentials of Marketing and Essentials of AI for Marketing
Targeted learning resources to support your career progression
A supportive community who understand the work you do and get the challenges you face

AMA members range from freelancers to small venues and major arts and heritage organisations. What they all have in common is a passion to communicate and connect audiences with culture.

Join the Arts Marketing Association

“Sharing ideas is key – the opportunity to network with members has been invaluable to my work.”
Jane Donald
Royal Scottish National Orchestra