Paul Blundell, AMA’s Head of Digital Research & Development, put a follow-up question to 180 cultural professionals live at the AMA conference in Leeds, 2026: what will you do with AI in the next two weeks? The five themes that emerged echo the concerns in his companion piece with policy, leadership and personal judgement far … Read more
Paul Blundell, AMA’s Head of Digital Research & Development and Carol Jones, Editor of AMA Culturehive asked more than 150 cultural professionals ‘What troubles you most about AI at work?’ live at the Arts Marketing Association’s conference in Leeds, 2026. Five concerns stood out and here Paul takes us through them in reverse order of … Read more
A more detailed exploration of the qualitative data from Arts Marketing Association’s Together We Act Research following on from the initial findings. It takes a deep dive into the qualitative data on AI & Digital Confidence – exploring the ethics, risks and opportunities of AI plus a series of one-to-one conversations with AMA members from across the four nations of the UK.
Whether you’re just starting to explore AI or already deep in the weeds, these podcasts offer some of the sharpest thinking on AI and marketing — from practical strategy to the bigger questions, these pods will inform how you think about AI at work.
There is no single “one-size-fits-all” AI policy. In fact, developing an AI policy is more about people than technology. It should reflect your organisation’s values, how much risk you’re willing to take, and the sector you work in. Arts Council England have created seven guides to help you take a thoughtful and collaborative approach to … Read more