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Art and audiences – a changing relationship

Based around a case study of Theatre Passe Muraille, Canada’s oldest new work theatre, this explores what ‘audience engagement’ really is – should cultural organisations challenge themselves to reconsider the relationship they want with their communities? It considers how an organisation can engage a diverse community of people with its artistic work.

How participation is shaping the arts

The impact and implications of co-creation – how it is affecting the development of audiences, artists, performers and writers. Three case studies on participatory productions help to explore the theme.

Social marketing revolution

A summary of Mark Earl’s keynote presentation at the AMA conference 2010 on the social marketing revolution.