How does your email marketing compare to the rest of the arts and culture sector? Spektrix‘s 2026 Email Benchmark Report, produced with Capacity, analyses over one billion email sends from arts, culture, and in-person experience organisations worldwide. Inside you’ll find global and country-level benchmarks, sector comparisons, and practical recommendations for improving open, click, and bounce … Read more
The UK’s museums are a huge success story. In 2019/20, around 50% of adults in England visited a museum – but there’s still a big opportunity to do more. Could we grow that 50% to 80% nationally? To explore this opportunity, Art Fund, the charity that connects museums, people and arts, commissioned two major pieces … Read more
Indigo CEO Katy Raines shares the headline findings from the first six months of data collection through the Indigo Share Audience Experience surveys.
Research rings warning bells about the potential effects of the cost-of-living crisis on already hard-pressed cultural organisation across the UK. Anne Torreggiani, CEO, The Audience Agency gives suggestions for how we can both brace for its impact and support our communities.
1. The benefits of extending the reach of your heritage organisation There are a number of benefits to extending the reach of your organisation and engaging different audiences. These can include: Financial benefits (e.g. increased fundraising opportunities and ticket sales) Encouragement of knowledge exchange (e.g. exploring wider international approaches and innovative ways of doing things) … Read more
The heritage sector is uniquely placed to use people-centred storytelling. People, their history, communities, identity, culture and oral history are at the heart of many heritage organisations. Unlike product or service-based industries, people visit, learn, maintain, and share the rich stories that have happened at your location. You can ensure people are at the heart … Read more
This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This session recording is 36 minutes in length. This video was produced as part of the Digital Heritage Lab ― a digital skills development programme for small to … Read more
Culture in Crisis shares research findings from one of the world’s largest investigations into the impacts of Covid-19 on the cultural industries. The research project was led by the Centre for Cultural Value in collaboration with The Audience Agency and the Creative Industries Policy and Evidence Centre and was supported by the Arts and Humanities … Read more
This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This webinar recording is one hour and 20 minutes in length. This webinar was produced as part of the Digital Heritage Lab ― a digital skills development programme for small to … Read more
Despite many theatre organisations being able to struggle through the various restrictions and impacts of the last 2 years, is this winter when the damage will really be felt? With willingness to return still stubbornly low and fresh concerns over a resurgence of the virus, concern is high as we head into what is, for … Read more
