Thinking about refreshing your organisation’s visual identity? Before you brief a branding agency, it pays to get your brand strategy straight first. In this toolkit, brand and audience specialists Fly a Kite share four practical steps for building a brand strategy that gives your rebrand real foundations, from getting staff on board early to defining … Read more
What does it take to build a brand that survives a global pandemic, transforms an organisation’s financial position, and becomes a sector exemplar? David Carroll of DC&CO tells the full story of a seven-year creative partnership with The Story Museum in Oxford, from the building site walks that unlocked the identity to the results that … Read more
Who are you? What makes you different? Why should people care? David Carroll, founder and creative director of DC&CO takes us through eight key principles to make the most of your brand.
Debbie Spence, a Director at Morris Hargreaves McIntyre walks us through a range of practical takeaways to navigate building a brand that belongs to our audience.
Web accessibility standards are constantly developing and your brand guidelines need to keep on top of the changes. Rob Marshall, Creative Director at the full-service digital solutions provider Splitpixel guides as through how to evolve your brand guidelines to ensure your digital presence is accessible to all.
London Museum’s new website landed in July 2024 and also marks the launch of their new brand and another important milestone in the journey towards the opening of their new museum at Smithfield in 2026. Their Head of Digital Innovation, Trish Thomas, takes us through their digital transformation story.
A practical toolkit that supports museums to use emotional branding to grow support and connect in meaningful ways with their visitors. An Art Fund resource.
The UK’s museums are a huge success story. In 2019/20, around 50% of adults in England visited a museum – but there’s still a big opportunity to do more. Could we grow that 50% to 80% nationally? To explore this opportunity, Art Fund, the charity that connects museums, people and arts, commissioned two major pieces … Read more
Dive into the world of branding a major museum with Meggy Cheng, the former Head of Marketing and Branding at Hong Kong’s M+ Museum. One of a series of podcasts with museum people by For Arts Sake.
Putting your brand voice into action isn’t straightforward. Zosia Poulter, Content Strategist at Substrakt helps us dodge the challenges and maximise the benefits of understanding ‘Tone of Voice’ (TOV).