Paul Blundell, Arts Marketing Association’s Head of Digital Research & Development asks: how do cultural organisations use AI without surrendering the thing that makes art matter? How do we become more resilient, financially stable and connected to our audiences and visitors using AI without becoming more generic?
Digital content in most arts organisations is primarily used as marketing. Its seen as a way to support transactional relationships – to ‘convert’ audiences in some way (usually to sell tickets or get people through doors). Zosia Poulter, Content Strategist at Substrakt tells us its time for a new approach.
London Museum’s new website landed in July 2024 and also marks the launch of their new brand and another important milestone in the journey towards the opening of their new museum at Smithfield in 2026. Their Head of Digital Innovation, Trish Thomas, takes us through their digital transformation story.
Georgina Brook, Senior Content Strategist at One Further delves into ‘about us’ pages and the intricacies of getting across both what you are and why you do what you do. First published on the Cultural Content newsletter of digital specialists One Further.
Zosia Poulter, Content Strategist at Substrakt explains the fundamental steps of a content production process for your website and how to tailor it to your organisation.
Search Engine Optimisation specialist and founder of Monty’s Guide, Monty Beaumont uncovers the steps you can take to help climb the rankings in Google.
A collection of resources by Substrakt, from showing your organisation’s impact on your website to content accessibility and a guide to micro copy. Substrakt designs and builds websites and digital products alongside providing strategic consultancy, training and support services. A Supporting Sponsor of Audiences at the Heart, AMA Conference 2023, Leeds.
Lewis Roden, the Arts Marketing Association’s (AMA) Senior Member Engagement Officer, set himself the task of seeing 100 live shows in a year. In the first of a series following his progress, Lewis gives us his observations on what makes the perfect theatre programme.
Steven Franklin, Social Media Manager, National Archives talks us through his predictions for social media content form and platforms for 2023. First published on the Cultural Content newsletter of digital specialists One Further
Search Engine Optimisation (SEO) is important to any cultural sector organisation. Michael Smith, Founder Director at the digital design agency Cog Design gives an overview of the topic and provides some tips on how to make some simple changes with big results.