From ideas to experiments #DigitalLab
Heather Kipling, Content Manager, Manchester International Festival explores the story arc model to focus her experiments during her Fellowship at the Digital Lab.
Resources tagged with
Webinar: What is the value of online cultural engagement?
What does meaningful digital engagement look like and does it change the way we value culture? What can we learn from organisations that have found different ways to engage with audiences and communities, and what is emerging research telling us about new ways of creating value?
Digital audience engagement during a heritage project … and a pandemic
In March 2020 Hereford Cathedral had just embarked upon the public engagement phase of their Eastern Cloisters Project (ECP) when the impact of COVID-19 meant that all their planned work had to be cancelled. In this case study, Abby Jones explains how the cathedral adopted a new digital approach to their audience engagement activities including … Read more
Accessible websites and delivery — getting started
Your website is the shop window to your organisation and its accessibility and usability is critical to the offering of inclusive content. Accessible websites are a critical tool in attracting and retaining visitors and audiences. They are an essential part of building an inclusive reputation and a valuable addition in supporting the profile of your … Read more
Effective fundraising strategy
This Digital Heritage Lab webinar recording will equip you with the necessary skills to start developing an effective fundraising strategy for your organisation. Michelle Wright explains how to create the right fundraising strategy for you, looking at how to strategically utilise different income streams and diversify your income portfolio. You will learn how to set … Read more
Creating online content for fundraising
As people rapidly scroll down their screens, how do you attract attention for your fundraising ask and then convince enough people to respond and give? In this webinar recording Howard Lake shares practical tips on the kind of content that charities and arts organisations have achieved success with and what others can try on web, … Read more
Digital Audience Development
This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic. In this webinar Chris Unitt looks at the digital aspects of audience development and the development of digital audiences.
eCommerce: Getting started
This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic. In this webinar Emma Forward looks at: types of eCommerce products; overview of the main eCommerce platforms; how to attract customers; … Read more
Building blocks for reopening
This comprehensive guide by Spektrix helps lay the foundations for a successful reopening whether you use their CRM system or something else.
Accessibility Online
This guide was produced by online accessibility expert Alistair McNaught for The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. Digital guide: an introduction to online accessibility Digital accessibility is often perceived as something really complicated, something really technical…and hard to understand. So I want to start just by taking … Read more