This guide was commissioned by The Audience Agency from Culture24 as part of Audience Finder. Learn how to gather evidence about device-specific user behaviour on your website, when you need to do something about it and what you should be considering.
Implementing a brand new, mission-critical piece of software is no easy feat. This guide by Helen Gage at Spektrix suggests four things you should focus your attention on (and four things you should avoid) for a stress-free software implementation.
This guide, commissioned by The Audience Agency from Culture24 as part of Audience Finder, takes you through each aspect of the Facebook Page Insights interface and explains what the graphs and tables mean and how they can be useful to you.
On Friday 13 March 2015 a major fire at Battersea Arts Centre (BAC) destroyed the Grand Hall and Lower Hall spaces. Before the fire engines had put out the flames a national emergency appeal had been launched by BAC and the National Funding Scheme (NFS). The flexibility of digital fundraising through mobile and online donations contributed to the … Read more
Introducing the first iteration of The Space, a BBC and Arts Council England partnership project, which provided a digital platform to distribute art. Such projects have the potential to change the way that audiences engage with culture. This presentation helped marketers understand what it meant, how best to prepare organisations and how to move forward … Read more
Discover how to create audience-focused and creative-focused digital campaigns. This resource considers a number of projects, including BBC Radio 3’s strategic approach to Twitter and Tumblr, and the Royal Shakespeare Company’s myShakespeare project.
A transcript of a discussion around developing a flexible and open approach to digital marketing activity. This conversation took place as part of the Arts Marketing Association’s 2012 Digital Marketing Day.
Discover the Google Cultural Institute, and how cultural organisations are partnering with Google to create online exhibitions. This transcript of a keynote presentation also looks at what online exhibitions could mean for audiences and arts organisations in the future.
A transcript of a discussion about the Google Cultural Institute, focusing on creating online exhibits and editorial around them. The panel also considers whether virtual exhibits deter visitors from attending museums in person.
First published on Idek a cultural marketing blog based in Sweden, this article by Håkan Färje from the National Library of Sweden, considers the extent to which a cultural institution can or should use Wikipedia.