This seminar provides insight into how and why people use digital technologies, with a particular focus on young people, how use may be changing with the advent of new tools such as social networking sites, podcasts and vodcasts and how we might develop our digital marketing in line with the way that people use interactive … Read more
This report provides digital resource managers across the East Midlands with: Evidence of the motivations, expectations, needs and current levels of satisfaction of online audiences. Insight into why users are using sites, how resources are meeting their needs, and how current and future resources could better meet needs. Findings are intended to help make the … Read more
Gain an overview of the steps needed to develop a digital marketing strategy. This guide will show you how to position your digital strategy and develop a planning framework.
This report looks at the convergence of three trends: technological change the way that people engage with culture the policy aim of increasing democratic participation in culture, with particular regard to audiences described as ‘hard to reach’. The report discusses DCMS’s project Culture Online and highlights some practical lessons learnt from its delivery. In this context it … Read more
This document looks at how National Theatre Wales was founded in 2008 to create a theatre which is exciting and relevant to people throughout Wales and to be a theatre without walls. It provides an insight into the key considerations behind this development, including the fact that there are few national theatre institutions known for … Read more
Build a closer and stronger relationship with your audience with tips from this presentation by Vicki Allpress Hill.
Useful for anyone creating a marketing or audience development strategy, this one-page guide visually outlines the steps to take during a digital marketing audit.
This one-page guide visually outlines the steps to take when creating a digital marketing plan. From SWOT analyses through to measuring success, each step of the framework recommends different actions to take. Ultimately once you’ve worked through the different stages you’ll have the beginnings of a digital marketing plan in place.
This document looks at how new technology and social media can be used in the development, production and marketing of the arts. How can digital media help innovation in artistic content and audience or visitor engagement? We see how online strategies are changing and how the use of Flickr, YouTube, Facebook, etc. enable us to … Read more
This new research aims to identify and evaluate how cultural tourists’ needs and aspirations affect the way you digitise artistic content, and how adopting a demand led approach as opposed to one that is supply led can reap real rewards. With tips on keeping your digitised content manageable and how to evaluate your successes, this … Read more