DK is the founder of MediaSnackers, a term used to describe what young people were doing with media. This presentation looks at how digital technologies are changing the way the public experiences the arts, and therefore how arts marketers, audience development and programmers need to respond to this to gain the attention and loyalty of … Read more
Learn which social media techniques, sites and tools are appropriate for your organisation in this transcript of Susan Hallam’s session at Digital Marketing Day 2009.
Google Analytics can help arts marketers when developing a digital strategy and a digital marketing plan for their organisation. Learn about all the different tools that art marketers can use to help maximise the use of Google Analytics which can improve their marketing campaigns, increase customer engagement and a customers website experience. Please note the presentation referred to in the resource can now be … Read more
Provides a detailed look at the current trends in digital and social media available in 2010, with an overview of how the different elements can be used within a marketing campaign or communications strategy. This is followed by a case study which will give you an insight into their different uses within a mixed media … Read more
From realising what you want to achieve from your online and social media marketing activity, to setting measurable objectives and KPIs, to explaining some tools for how to measure them, this is a wise overview from an experienced consultant working in the commercial arena and with the Culture 24 digital measuring project. It will help … Read more
A roundup of research into the use of handheld devices at museums and cultural venues across the world, with short case studies of some organisations’ experiences. The author also gives his top eight issues to pay attention to when creating and launching a handheld device operation, including apps, from guarding the quality of the visitor … Read more
This case study shares the most important decisions and fact-finding steps that National Museums Scotland took, in moving from an outdated, little-used website to one that unites all five of their (real) locations, is highly interactive and connects to social media presences and has rich, engaging content for a variety of audiences.
This NESTA-conducted research encourages arts and cultural organisations to apply method and rigour to the research and development of new products (shows, online experiences etc). It draws on work with NT Live and Tate during a five-year period, and encourages cultural institutions to put the visitor or audience needs and experience at the heart of … Read more
This case study gives an insight into the methods used by the RSC to engage with its audiences using social media and overview of how, using research as a starting point, the marketing team generated a high ROI using a creative approach to content and messages. It talks about how they worked with the team … Read more
This keynote provides an insight into how Tate have listened, learned and adapted to review and redirect its online and social activity and found new and improved ways of engaging with its audience, taking them from 14,000 fans/likes to 140,000 on Facebook; and from 16,000 to 200,000 followers on Twitter. The team give an outline … Read more