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A silhouette of a human head with a large white hand with a finger pointing to the forehead. Everything is linked with the digital marks of 1s and 0s.

Digital: How to get your GLAM organisation to invest in digital

Head of Digital Innovation at London Museum, Trish Thomas details how they made the case for investment in digital and how they brought their digital transformation plan together.

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Navigating Digital – how Art Fund developed a new strategic approach

Optimising your digital activity for effectiveness can be a huge challenge because there are so many different factors that affect success. Mike Keating from Art Fund and Substrakt’s Katie Moffat detail how Art Fund developed a more joined up, coherent approach to digital.

Automation without AI – a beginner’s guide

There are plenty of ways to automate without using AI. Andrew Ladd, Senior Product Strategist at Ten4Design, details some simple steps to gain efficiencies in your day-to-day work.

How to succeed in project management (when it’s not part of your job title)

Kate Mroczkowski, Strategy Director at the digital design agency Supercool discusses some of the trickier bits of managing a digital project – and what you can do to make it easier.

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Cultural Content: Personas and segmentation

Georgina Brooke, Senior Content Strategist at One Further starts from the assumption that ‘all models are wrong, but some are useful’ in this insightful look at how to categorise digital users. First published on the Cultural Content newsletter of digital specialists One Further.

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Beyond page views – measure what matters with Google Analytics 4 (GA4)

A playback pack from Digital Culture Network following their session at AMA’s Digital Marketing Day 2023. Includes slides and templates plus an additional eight resources to help you maximize your use of Google Analytics 4 ( GA4 ).

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Next level digital marketing

A collection of resources from the industry-leading arts and culture CRM solution, Tessitura. These continue the discussion following their Next Level Marketing session at AMA’s Digital Marketing Day 2023. Insight and practical solutions on digital transformation, digital strategy and creating a data-driven culture.

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AMA’s Digital Marketing Day 2023 Collection

A selection of resources from the sponsors of AMA’s Digital Marketing Day 2023 – The Future is Here. Without our sponsors this event would not have been possible and we are hugely grateful for their continued support. Dip into this great collection for some added inspiration and insight.

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Empower the future with digital

Brighton-based digital marketing agency Grandad takes us through the importance of innovation and risk-taking to empower individual organisations and the sector.