How does your email marketing compare to the rest of the arts and culture sector? Spektrix‘s 2026 Email Benchmark Report, produced with Capacity, analyses over one billion email sends from arts, culture, and in-person experience organisations worldwide. Inside you’ll find global and country-level benchmarks, sector comparisons, and practical recommendations for improving open, click, and bounce … Read more
Theatre audiences are more fragmented and digitally engaged than ever, and a single email blast no longer fills a house. This cheat sheet from AudienceView, developed in partnership with TheaterMania, WhatsOnStage and Audience Republic, sets out eight practical strategies for building full-funnel campaigns – from layering email and social to geo-targeting, gamification and mobile-first design. … Read more
1. Focus on what you want to achieve Do you want to sell tickets to your heritage site? Do you want to update your audience on news from your organisation? Are you fundraising through your membership scheme? It’s important that your goal is clear from the outset before you start creating your email content. This can … Read more
1. Introduction We’re in a climate emergency. Many of us – including the team here at Supercool – feel the need to do more to reduce our negative impact on the planet. And the fact you’re reading this suggests that you want to do something about it too. Great! But it can be difficult to … Read more
This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This recording is 40 minutes in length. This session was recorded at Digital Heritage Lab’s Digital Skills Day and produced as part of the Digital Heritage Lab ― … Read more
This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This recording is 34 minutes in length. Download transcript of English captions (Word file 46kb). This session was recorded at Digital Heritage Lab’s Digital Skills Day and produced as … Read more
Over 75% of event organizers say email marketing is their most effective strategy, with 45% of event tickets sold through email. Raj Marwal, Inbound Marketing Specialist at Branticles discusses the seven most effective email marketing strategies that will help you create a buzz for your event and get the word out effectively.
Emails play an important role in digital marketing and email marketing platforms can help you make the most of this marketing tool. In this session recorded at Digital Heritage Lab’s Digital Skills Day, Paul Blundell will introduce you to a range of providers to show how email automation can make your working life easier and … Read more
In this session recorded at Digital Heritage Lab’s Digital Skills Day, Matt Ecclestone explores the key role email plays in digital marketing and shares his top tips on email marketing best practice focusing on marketing emails and email newsletters. He look at ways to help you measure the effectiveness of your email marketing campaigns including … Read more
Email marketing is a reliable lead generation and conversion tool, according to most successful marketers. However, without a proper strategy and smooth automation, your email marketing can’t produce your desired results. That’s where email marketing funnels come into play. Raj Marwal an Inbound Marketing Specialist at Branticles explains what they are and why we need to … Read more