Buttercrumble‘s founders, Chloe and Abigail sketched more than 100 bespoke portraits at the Arts Marketing Association Conference, Leeds, 2026. And Community Manager Dr Alex Gapud, a trained anthropologist, was watching closely. In this piece he unpacks what he observed: novelty draws people in but it’s genuine attention and connection that makes them stay.
Theatre audiences are more fragmented and digitally engaged than ever, and a single email blast no longer fills a house. This cheat sheet from AudienceView, developed in partnership with TheaterMania, WhatsOnStage and Audience Republic, sets out eight practical strategies for building full-funnel campaigns – from layering email and social to geo-targeting, gamification and mobile-first design. … Read more
In 2014, Creative People & Places Hounslow established Hounslow Community Choir in response to community requests for regular arts groups in the borough. After ten years of growing the group, they have become an independent, community-led Choir as of January 2025. This detailed case study outlines the development of this group, the challenges faced in … Read more
What are audiences buying into with their time, money and attention when they engage with your organisation? Lisa Baxter, Founder of The Experience Business asks us how far down the line we are in becoming an audience-centred, experientially focussed organisation?
A practical toolkit that supports museums to use emotional branding to grow support and connect in meaningful ways with their visitors. An Art Fund resource.
The UK’s museums are a huge success story. In 2019/20, around 50% of adults in England visited a museum – but there’s still a big opportunity to do more. Could we grow that 50% to 80% nationally? To explore this opportunity, Art Fund, the charity that connects museums, people and arts, commissioned two major pieces … Read more
The National Lottery Heritage Fund is the largest funder for the UK’s heritage. It has a vision for heritage to be valued, cared for and sustained for everyone, now and in the future. Their 10-year strategy sets out their ambitions to support projects of all sizes that connect people and communities to the UK’s heritage.
Part of the Future Trends series, published as part of the Warwick UK Cities of Culture Project and commissioned by the Arts and Humanities Research Council. This paper looks at the importance of hyper-local offerings and developing a sense of ownership as ways of engagement.
There has been a recent rise in interest in everyday creativity. This has ranged from people trying out new creative activities like sewing or baking during lockdowns to knowledge workers (that is, those using computers for their jobs) wanting to do something with their hands for a change. I’m currently working on a PhD investigating … Read more
A second edition of a treasury of arts activities for older people. 52 activities, accessible and creative, for use with older people in any setting. Published by The Baring Foundation. Written by Liz Postlethwaite.
