Theatre audiences are more fragmented and digitally engaged than ever, and a single email blast no longer fills a house. This cheat sheet from AudienceView, developed in partnership with TheaterMania, WhatsOnStage and Audience Republic, sets out eight practical strategies for building full-funnel campaigns – from layering email and social to geo-targeting, gamification and mobile-first design. … Read more
Lewis Roden, the Arts Marketing Association’s (AMA) Senior Member Engagement Officer, set himself the task of seeing 100 live shows in a year. In the first of a series following his progress, Lewis gives us his observations on what makes the perfect theatre programme.
Melissa McMinn shares how the MAC developed a primary schools reward scheme to make trips to the Christmas show more accessible.
Discover how focusing on the user experience enabled The Grand Theatre to increase ticket sales, visits and email subscriptions.
Discover the results of the Theatre 2016 ‘Hopes and Fears’ Survey in this report analysed by BON Culture.
Plenty Productions shares its experience of developing new audiences for its show Snakes and Ladders through outreach and targeted marketing activity.
This case study details how the Arts Data Impact (ADI) project affected the National Theatre and explores the benefits of a data scientist to a cultural organisation.
The How Much? Project was an audience development scheme aimed at developing new young theatre audiences in Sheffield. This research summary discusses the findings – the changes relating to price, product and promotion.
Bradley Manning, the young US soldier who was convicted of releasing the largest set of classified documents ever leaked to the public, spent his early years in west Wales. In 2013 the National Theatre Wales’ (NTW) production The Radicalisation of Bradley Manning, toured around Wales before appearing at the Edinburgh Fringe. Early on in the production process … Read more
The Royal Shakespeare Company (RSC) invite members of the cast of each production to blog about their experiences through the rehearsal period. These blogs provide a fascinating insight into the actor’s life and the making of theatre at one of the world’s renowned classical companies. In this case study, writer and blogging consultant Kate Feld speaks … Read more