Membership schemes are a mainstay of arts and cultural fundraising, but do they actually deliver what audiences want? Indigo‘s Membership Matters report, an Indigo Share: Hot Topic, investigates. The research uncovers a clear disconnect between why organisations run membership schemes and what audiences actually value from them – from pricing and benefits to “loyalty anxiety.” … Read more
To meet a complex and rapidly changing environment, we need to respond differently. We must make innovation routine. This playbook is full of real-world examples that explore embracing creative approaches to meet longstanding challenges. A Tessitura resource.
A collection of resources from the ticketing, marketing, CRM, fundraising and memberships platform for arts and culture organisations, Ticketsolve. A Lead Sponsor for Audiences at the Heart, AMA Conference 2023, Leeds.
Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Jen Chapman Head of Marketing and Sales, Storyhouse about launching a new membership scheme during a pandemic. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.
A webinar by Cuseum as part of their Membership Mondays series. What will membership look like in 2021? From navigating digital priorities, recapturing lapsed members from COVID-19, devoting new resources towards diversity & inclusion, finding an equilibrium between virtual and in-person engagement, to implementing new membership models, membership departments are working hard to create roadmaps … Read more
A playbook of tactics for membership organisations to take advantage of changing attitudes. Developed by Freestyle following research with over 2,000 UK adults exploring expectations, behaviours and attitudes to memberships.
Lucy Costello, Head of Marketing at Ticketsolve tells us its time to think like a consumer not a fundraiser.
As museums look to generate revenue through virtual initiatives, Cuseum highlight six ideas to consider from online events to virtual membership. Tailored for museums across the US but useful wherever you work and whatever part of the sector.
One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. As museums continue to prolong their physical closures due to coronavirus, membership and development professionals are encountering new challenges. Now that in-person visits and special exhibition tickets can no longer serve as a primary benefit to members, how … Read more
Membership schemes are, by their nature, transactional. David Burgess asks ‘At the point of asking someone to become a Friend you are asking them to make a ‘value for money’ judgement – is the package of benefits worth (at least) the amount I am being asked to pay?’