How do we tell digital stories about social justice that people want to watch, connect with and share? Counterpoints and AKO Storytelling Institute at University of the Arts London (UAL) explore this question in this detailed report, Short-Form Video for Social Justice.
Theatre audiences are more fragmented and digitally engaged than ever, and a single email blast no longer fills a house. This cheat sheet from AudienceView, developed in partnership with TheaterMania, WhatsOnStage and Audience Republic, sets out eight practical strategies for building full-funnel campaigns – from layering email and social to geo-targeting, gamification and mobile-first design. … Read more
Not sure where to start with paid social? This Paid Social Ads Recipe Book from Oh So Social, shared at AMA Conference 2026, breaks down exactly what you need for a full sales funnel – from awareness and consideration through to conversion, plus carousel, UGC, influencer and event adverts. It also covers brand assets, tone-of-voice … Read more
What happens when a gallery treats YouTube not as a dumping ground for old talks or show trailers, but as a serious tool for international audience development? Georgina Brooke, Senior Content Strategist at One Further walks us through it. First published on the Cultural Content newsletter of digital specialists One Further.
We’ve brought together an eclectic mix of our favourite marketing podcasts full of predictions of what’s in store for 2025. And to help with navigating the potential overwhelm of everything that’s being thrown our way we’ve added some go-to pods on health and wellbeing too.
As arts organisations navigate an ever-evolving social media landscape, the conversation around “going viral” needs to shift. With Facebook engagement declining, Instagram Reels rising, and platforms like Threads emerging, arts marketers must focus on sustainable strategies rather than viral moments. Florence Bell, Social Media and Digital Content Manager at the Young Vic, (now at Shakespeare’s … Read more
Top digital agency HDK dissect how Taylor Swift has leveraged social media over two decades to build relationships with her dedicated audience.
On social, as in life, fortune favours the bold. Paul Goodman, Social Media Lead, Dewynters explores how their award-winning Social Team has been able to create meaningful connection between their clients and audiences online. Including how you too can propel projects from the niche to the mainstream and go viral many times over.
A useful guide from UK Government on setting a social media policy and managing potential risks when posting social content and engaging on emotive topics.
Six classic ideas for TikTok content from top digital agency HDK. Whether you’re looking for something tried and tested or a little bit of inspiration you’ll find something here. HDK is a Support Sponsor of Audiences at the Heart, AMA Conference 2023, Leeds.
