Digital data – analytics are not just for nerds
In this article, Owen Buttolph, Business Analyst at MediaCom Edinburgh, discusses the importance of website analytics and provides a brief overview of two approaches to analysing digital data.
Resources tagged with
Media snacking and conversations with young people
Media snacking is a term to explain how we consume the current media menu which is now served and available in totally different ways and on/through a variety of technological platforms/avenues. Sara Marsh caught up with DK of mediasnackers to find out more …
Ten considerations when building online social networks (2007)
Social networking is here to stay; but let’s face it – it’s always been here. People have always found a way to congregate and form communities. It just so happens that we have this thing called the internet so we can all socialise without leaving our homes. Back in 2007, Hans de Kretser wrote this article taking a look at social … Read more
Using new technology (and Ewan McGregor) to engage audiences
Helen Black reveals the ideas behind the project that established TAG as the first company in Scotland with a presence on YouTube and their discoveries about using social-networking websites.
Using SMS to communicate with audiences
The Men’s Store opened in central Glasgow in 2004. It was one of the first salons in Glasgow to offer male only grooming. This article from outside the arts offers a few tips on the practicalities of using SMS to communicate with customers. Store Manager Matt Jameson shares what has worked, what hasn’t and what … Read more
Building an engaged online community with zero budget
Indie Games: The Movie (2012) is a documentary film about the video games industry, made by Canadian filmmakers James Swirsky and Lisanne Pajot. This case study describes how the filmmakers created a marketing buzz around the film despite having no budget for marketing or advertising; the awareness of the film was entirely created via word of … Read more
Using Google+ to run a bold experiment in digital theatre
The Royal Shakespeare Company (RSC) and Google Creative Lab considered the question: “what would a play look like on the internet?” The outcome was an ambitious idea to stage A Midsummer Night’s Dream in real-time over the course of three days in June 2013. Characters in Midsummer Night’s Dreaming (#dream40) also shared snippets – photos, text updates … Read more
Quizoola: a 24-hour webcast and trending on Twitter
Forced Entertainment is a theatre company based in Sheffield, UK, who produces contemporary devised performances that tour worldwide. In April 2013, they performed one of their most popular pieces – Quizoola! – continuously for 24 hours at the Barbican as part of the SPILL festival. The entire piece was streamed online via a live webcast and Twitter users were … Read more
Introducing Facebook hashtags
So, Facebook has launched #facebook. So what? This short article from MediaCom Edinburgh considers the difference between the Twitter hashtag and the Facebook hashtag. How will Facebook’s complex privacy settings affect the success of the Facebook hashtag? Read what one of the UK’s leading media planning and buying agencies has to say about it.
Finding an authentic voice with Tumblr
In August 2013 the Museum of Modern Art (MoMA) in New York launched ‘MoMA Teens’ – teens.moma.org – a Tumblr blog that aims to introduce more teenagers to the world of MoMA. Two months after launch the blog already had 2,500 followers. The day-to-day management of the blog is undertaken by ‘teen editors’ who have built up … Read more