1. What is diversity and inclusion, and why should it be a priority for your heritage organisation? From its exploration of our collective pasts to its protection of our public spaces, the UK’s vibrant heritage sector ultimately exists to celebrate our stories as a nation. It is therefore vital that it reflects the diverse makeup … Read more
1. Why is it important to have accessible social media content? With a few quick fixes and easy steps, your organisation’s social media can be made into a much more accessible, inclusive and successful space. And if you get it right, you’ll reap the rewards of creating accessible social media content. The benefits are as … Read more
1. Introduction It is important for any organisation to reflect and respond to the needs of its audiences. A common pitfall for many arts and heritage organisations is the assumption that just because we value what we do, then others will too. This is especially the case when thinking about finding new, perhaps younger, audiences … Read more
This recording has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. This recording is four minutes and 36 seconds long. Download: transcript of English captions (Word file 22kb).
Introduction Creating content that audiences can consume online is now part and parcel of the way organisations operate. There are plenty of different content types that organisations can embrace, including articles, podcasts, videos, and much more. The heritage sector is no stranger to content – content is all about storytelling and heritage organisations have a … Read more
1. Introduction Once you have examined the potential benefits of applying digital approaches and technology in your organisation, you may feel that you need to shift your current ways of working in order to more effectively engage with these kinds of opportunities. Updating your business model is a good way to begin this process and … Read more
This recording has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. This recording is 38 minutes. Download transcript of English captions (Word file 40kb).
1. Defining your digital strategy A strategy helps to link your organisation’s mission and aims to the work that you do on a daily basis. You can think of it as a roadmap for how you will reach your goals. Different strategies will guide different areas of work. While they may link together in different … Read more
Content creation can be costly, whether you’re generating it internally or using external partners. In this article, we share advice on how you can budget effectively and some cost-saving tips that can help along the way. Whilst it is costly, it can reap massive benefits. From raising your profile, to securing new supporters and members. … Read more
1. Introduction An online community — or web community, virtual community or internet community — is a group of people, united by something such as a common interest, purpose or values, who primarily communicate with each other in a virtual space using the internet. It involves community members having the opportunity to interact with each … Read more