Canvas YouTube Playbook
Optimise your YouTube channel and drive engagement with tips from the Canvas YouTube Playbook.
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Developing social media guidelines
Keep your activity on track and consistent with this simple toolkit for developing social media guidelines.
Top tips for community venues organising a cultural event
East Durham Creates and ARC Stockton share top tips on funding, pricing, social media and food health and safety.
Instagram: how to build a following for the arts
Velo Marketing shares its top tips for building an engaged following on Instagram.
Going social (training video)
This training video explores how to integrate social media into your current marketing activity and how to build online communities. It will provide practical tips on using Twitter and Facebook and guidance on how to evaluate your success.
Crowdfunding: a guide by Blast Theory
A guide from Blast Theory, an artists’ group based in Brighton, based on the research and learning from their crowdfunding campaign.
Planning for social media during holiday seasons
First published on Idek a cultural marketing blog based in Sweden, this article provides a few tips on ensuring your organisation plans its social media presence during the summer holiday season to ensure you don’t lose your audience’s attention, and that small issues or emergencies can be dealt with swiftly and effectively.
Creating creative communication channels instead of just ‘information’
Johan Lindblom considers how a more strategic and creative approach to communications can play an even bigger part in marketing. This article was first published on Idek, a blog based in Sweden.
Are you on Wikipedia?
First published on Idek a cultural marketing blog based in Sweden, this article by Håkan Färje from the National Library of Sweden, considers the extent to which a cultural institution can or should use Wikipedia.
How to develop a social media fundraising strategy
Social media presents interesting opportunities for the cultural sector including the online world of fundraising. This short paper gives practical advice on how arts organisations of all sizes can integrate social media fundraising into their overall fundraising mix. It concludes with five top tips for getting started.