A cup of coffee or a catastrophe? Both sides of the AI energy debate are partly right, but are they missing the real picture? AMA’s Head of Digital Research and Development Paul Blundell sets the competing perspectives side by side and asks whether they have identified where the real concern lies.
The Arts Marketing Association’s Together We Act initiative has gathered insights from arts and heritage marketers across the UK, revealing how the sector is navigating three critical challenges: communicating in polarised times, adopting AI responsibly, and generating income under financial pressure. This research overview outlines the key findings.
For every year that climate change accelerates, the creative and cultural sector continues to rise to the challenge. Leading with imagination and purpose, a groundswell of hundreds of organisations of all sizes, types, and artforms, are finding innovative ways to show up, contribute, and connect us with nature – improving our health and wellbeing and … Read more
Owen Matthews, Director at Ten4Design, shows us a quick, practical way to understand our website’s environmental impact using tools we already use every day.
A downloadable resource developed by Art Fund, in partnership with digital agency Manifesto, to help museum professionals consider the environmental impact of their digital activities. Equally useful if you work outside the museum sector.
In collaboration with Digital Carbon Online, the digital agency and arts sector specialists Supercool measured the carbon footprints of 66 cultural websites. Tracking nearly 9 million page visits over 3 months, they collated and analysed the data – and this first-of-its-kind report is the result of that work.
A collection of useful resources from existing toolkits, alongside templates, wellbeing practices, artist case studies, and book recommendations that support sustainable change towards climate justice. Designed specifically with freelancers in mind, this resource will lighten the load, spark new ways of working, and remind you that you’re not alone in your climate action.
A benchmark report by Indigo following their national sector survey, Act Green. This sector wide research took place throughout May 2024, with 112 organisations gathering 17,450 responses. Now in its third year, it explores an understanding of audience attitudes towards the role of cultural organisations in tackling the climate crisis. Sponsored by Supercool.
A free segmentation framework to shape environmental sustainability plans and craft messaging that fits your brand and offer. A look at Eco Mindsets, audience insight specialist, MHM‘s targeting and profiling system that helps organisations drive positive behaviour change in support of the environment.
A step-by-step, easy-to-use tool to guide European Theatres towards net zero emissions across their productions, buildings and operations. It is accompanied by a new self-certification label to help European Theatres measure – and communicate about – this transformation. The ETC Theatre Green Book is the result of a collaboration between ETC, Renew Culture and the … Read more