Resources tagged with Technology



AI and the Festivals

Like many organisations, Edinburgh’s Festivals have been considering what AI could mean across all aspects of their work. Titled AI and the Festivals the publication brings together leading academics and thinkers to examine how AI is already reshaping artistic creation, audience engagement, labour, trust, and cultural value.     

Shaping 2026. What the sector is really talking about and why it matters

Sarah Bagg, founder of ReWork Consulting, brings a unique vantage point to sector challenges, working across attractions, arts venues and heritage sites to reshape their digital and operational strategies. Known for her ability to translate between technology providers and cultural organisations, Sarah offers both strategic clarity and practical wisdom. In this thoughtful analysis drawn from … Read more

iBeholder: new ways to gather data and insight for non-ticketed venues

The iBeholder pilot programme was developed to help discover new ways to gather audience data for non-ticketed visual arts organisations and boost the audience experience.  thrive, Northern Ireland’s audience development agency details everything that happened throughout the project and the insights uncovered.

How to create a successful IT strategy

1. Introduction Digital technology is transforming how people connect with the histories, objects and places that mean the most to them. Heritage professionals rely on technology to perform most of their daily tasks. You need the right technology, people and processes in place to drive digital innovation and support day-to-day operations in your organisation. That’s … Read more

The Immersive Audience Journey Report

This report for UK Research and Innovation (UKRI) creates an important new framework for exploring different audiences in different market segments and how they behave around immersive content. It helps build a better understanding of current and future audiences, how to attract them, retain them, and, importantly, how to grow them.