This month on CultureHive – Spring 2026

Resources added Spring 2026

Here you can find all the latest guides, toolkits, research and more.

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This month on AMAculturehive

Here you can find all the latest guides, toolkits, research and more.

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View resources from Winter 2025/26

A coffee cup with coffee brimming over the sides and splashing into the air
 
blog

Think Piece: AI and the environment – a cup of coffee or a catastrophe?

Smiling AMA members sat in a row of theatre seats at conference with their arms raised. Copy underneath the photo reads 'Together We Act: Deep Dive'.
 
research

Together We Act Deep Dive: AI & Digital Confidence

Headshot image of Andrew Davis
 
guide-toolkit

June 2026: AI trends, news and tools with Andrew Davis

Claude Cowork illustration
 
guide-toolkit

Artificial Intelligence: How to setup Claude CoWork and your Claude.md

Front cover AI and the Festivals
 
essential-read

AI and the Festivals

Two, bright yellow interactive bins with speakers painted to look like eyes.
Photo: Wayne Parsons
case-study

Ideas Test: From public realm commission to civic activation

The end of a glass fibre wire will all the wires exposed.
 
blog

Safeguarding Trust: Why we need to prioritise user data security

A small girl writes on a piece of paper with a pencil.
Photo: Patrick Baldwin
case-study

Ideas Test: Brompton Halloween Creative Health Project

A golden sunset. 3 figures silhouetted, holding each others hands, standing a row with arms raised to the sky
Photo by Sifat Hamim
research

Marketers and leaders need to talk

Fragile to flourishing: museum operating models in an uncertain world
 
research

Fragile to flourishing: museum operating models in an uncertain world

Launch-attendees-reading-the-guidance.-Photos-by-Liz-Isles-1
Photo: Liz Isles
guide-toolkit

Trans-inclusive culture: resources to support trans-inclusive practice for museums, galleries, archives and heritage

Let's Get Real_ AI front cover
 
report

Report: Let’s Get Real AI

Front cover of award application with the logo: The Story Museum and an illustrated blue sky.
Courtesy the author
case-study

How a rebrand can drive income generation, visibility and social impact … and win awards

Digital Culture Podcast with head and shoulders of Monica Thomas
 
podcast

Podcast: The impact of AI on website visibility and search with Monica Thomas

Below the radar: Unlocking the potential in UK's nano creative industries. Front cover of report.
 
research

Below the radar. Unlocking the ‘nano’ potential in the UK’s creative industries.

A mound of clour with two cracked egg yolks in the centre with a large wooden spoon to one side and a rolling pin to the other.
 
guide-toolkit

From scepticism to action: practical AI recipes for under-resourced cultural teams

An open laptop on a cluttered table surrounded by mics, lamps, phones and other tech.
AI generated
podcast

Podcast corner: AI, marketing and responsible use

Smiling AMA members sat in a row of theatre seats at conference with their arms raised. Copy underneath the photo reads 'Together We Act: Deep Dive'.
 
research

Together We Act Deep Dive: Political Landscape – communicating in polarised times

3 people sitting on a bench looking at a floor to ceiling piece of art
Image by Peggy und Marco Lachmann-Anke from Pixabay
research

Museums and Galleries Benchmark 2026: Top findings

A glass bottle on the seashore with a message curled on paper inside it.
Image by Antonios Ntoumas from Pixabay
research

The State of the Arts PR Survey 2026

Interior of Cornwall Museum with impressive glass atrium ceiling and paintings surrounding the balcony.
 
case-study

From regional roots to national ambition: how Cornwall Museum and Art Gallery is navigating change

A large crowd celebrating at night. The sky is full of bursts of colourful paper cascading over the crowd.
Image by ktphotography from Pixabay
blog

Five key audience trends reshaping arts marketing in 2026

A bare-chested figure holds up a light in a dark cave
 
blog

Beyond the ‘What’s On’ list: Why venues need better event discovery

The chorus on stage in costume holding up black umbrellas
Courtesy Calgary Opera
podcast

CultureTalk: Radical storytelling ushers in a new era of opera

Banner Image:
Image courtesy of Eureka! The National Children’s Museum – Fusion: Adventures in Digital Art Exhibition, in partnership with The Lumen Prize for Digital Art.